We’ve said it a few times and we’ll say it again: It’s really the time to start paying attention to your mobile site. In less than 5 months, page speed will be a factor in your page’s mobile search ranking.
Despite this shift that could drastically impact your business’s mobile rankings (really, It could) we’re still having difficulties getting the point across.
But it’s more than just mobile site speed. It’s the number of steps it takes the user to find what they want; it’s personalization and a seamless experience. These mobile site traits, (or lack thereof) can make or break the consumer experience. If you think this won’t impact your sales because desktop still remains king, you are mistaken. Your business will face too many missed opportunities.
You can imagine our excitement when we stumbled upon this post from one of our favorite blogs, Think With Google. They’re sick of the excuses too. They know it’s time to give the people what they want. Which, if you haven’t realized by now, is better mobile sites. Plain and simple. Don’t just take our word for it though, see what Google has to say. Check out their blog post here.
Want to hear more about what Google has to say? Learn more from all of our Google updates.