This is the year for video. In modern content marketing, video is now going to be the most important piece of your strategy. No matter what you’re selling, what your company does, or what social media platforms you utilize, video marketing is for your brand.
Don’t be frightened if you haven’t utilized video content yet. Keep reading and we’ll give you all you need to know about social video marketing.
Don’t forget about Youtube.
300 hours of video are uploaded to Youtube every minute. This means that there is a huge amount of opportunities for content placement. Utilize this platform as a place to grow and brand your business and reach new audiences that you couldn’t normally connect with on other social platforms.
Facebook & Video Marketing; A Perfect Pair.
You’ve uploaded your video to Youtube. The next step: post it to Facebook. And we’re not talking about just copying & pasting the Youtube link into your Facebook status; upload your video directly from your device to Facebook. That way it is part of your page’s video content. When you upload videos directly, Facebook’s newsfeed algorithm recognizes the reach and gives it a higher chance of getting seen by potential customers. In a blog post, Facebook said that their newsfeed algorithm is determined by how users interact with videos, in an effort to show people more videos that they care about. Some of these actions include: turning on sound, making it full screen and enabling high definition.
Insider Tip: We also know that Facebook is paying a lot more attention to video marketing content than they have in the past because view counts & embedding options are now visible on the video. Stay tuned because more Facebook video updates are coming.
Instagram Video is for Visual Appeal.
With Instagram’s 15-second videos, it’s important to remember that this platform is all about imagery NOT product pushing. This is marketers’ opportunity to create exciting visuals that reflects their brand’s persona. Yes, 15 seconds for a video may seem like no time at all, but think again, my friend. 15 seconds is more than enough time to capture all types of emotion, create a how-to video or shoot quick behind-the-scenes footage. Whatever industry your brand is in, BE PERSONABLE! Users don’t go on Instagram to watch ads, they want to see your personality.
Twitter Videos = Engagement.
In late January of 2015, Twitter released video and its truly social. What does that mean? Well, the best way to utilize video on this platform is to connect and engage instead of product push. Twitter knew that when someone engages with your content, it makes you happy. You can now reply to tweets using video. It’s more personable, direct and visual than ever.
Get Attention from Snapchat.
More than 60% of 13-34 year olds in the US use Snapchat. For those of you who don’t know Snapchat, uploaded videos are only visible for 24 hours; creating urgency for the user to see the content before it disappears. And people respond to that urgency. Snapchat is an extremely personal platform, that usually works best for friend to friend communication and celebrities, like DJ Khaled and Kylie Jenner, who are notorious for their Snapchat stories. If you’re a business, up-keeping a Snapchat account is probably not the greatest idea. On the contrary, marketers should use this platform as a guide to learn from its underlying elements (creative, attention-grabbing & timely). Snapchat has become one of the main forms of communication in teens and young adults, so take notes, people.