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Top Benefits of Digital Marketing You Can’t Ignore

digital marketing

23 Nov Top Benefits of Digital Marketing You Can’t Ignore

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If you’re building your brand and working hard to keep it profitable, you know it’s critical to keep a flow of new customers coming through your door for the success of your business growth. Learn why you need to consider Digital Marketing and Pay Per Click Advertising over all other forms of marketing and how the success of your business depends on it.

 

Reach:

Digital marketing can create reach for your business in many ways, through activities such as paid advertising, social media, blogging, and email marketing. These are all great ways to reach your potential customers when and where they are looking for your services.

When someone is looking for your product or services, if you’re not front and center or not providing value, your potential customer will easily find someone who is.

Reach – more than 1/3 of the worlds’ population is on the internet

 

Cost and ROI:

Digital Marketing is one of the most cost effective methods for a few reasons – reach and measurement. There is no other form of marketing that can so precisely measure where your leads are coming from and what actions they are taking when they reach your website. Using analytical data helps you make smart decisions on where you should be spending your marketing dollars. Unlike other forms of marketing such as direct mail, where you can’t track your ROI–that’s just like throwing money down the drain.

Inbound marketing costs less than outbound marketing

lead generation

Source: Hubspot

 

Customer Acquisition:

 

Digital marketing is an effective customer acquisition method. Because so many consumers are online researching products and companies, visiting social sites, reading emails, etc.

The most dynamic brands that are available on channels where their audience hangs out, and can creatively tell their story and provide value, are more likely to gain the attention.

Research – 44% of online shoppers begin research by using a search engine

  • Social Media drives exposure and conversions. 
  • 77% acquired a customer from FB, 55% from Twitter
  • Blogging impacts customer acquisition by up to 92%. 
  • B2B Blogging generates 67% more leads over those who do not.

 

So you can see that digital marketing is a valuable method of attracting and retaining customers. So don’t wait until your competition has scooped them up, get ahead with digital marketing today.

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Sources:

American Express, Sept, 2010

Interconnected world: shopping and personal finance, 2012

Hubspot, March 2012

 

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