Selecting a digital agency can be a big decision for any company. With all of the different agencies out there, it can be hard to find one that has what you are looking for. Here is a list that will help you identify the key items to look for when choosing a digital marketing agency.
#1: Case Studies and Success Stories
It’s critical to know how a company is performing. The best way to measure their success is by looking at what they have done. Many companies will put links and logos on their site, broadcasting the branches of popular names they worked with in some regard. But this doesn’t tell the whole story. Be sure to look deeper into a company’s qualifications by asking for a few case studies that are related to your business. Each case study is a story of what they have already done. It’s also a good indication of what they can do for you
#2: Strategy and Implementation
Some companies are great at putting together a marketing strategy that maps out all of the different ways your company can grow. Other companies focus strictly on the analytics and implementation of a single channel. They may excel at hunkering down and making sure service is performing to expectation. But the key to finding the right company will be identifying one that can do both. The marketing company you are looking for should know how to cover the full spectrum of the marketing channels. They should be masters on the technical front. This gives you a full picture of dynamic and improving implementation.
#3. Google Partnership Status
A Google Premier Partnership Status is given to digital marketing companies that excel in their field and are considered elite in the industry. Google recognizes agencies based on their number of accounts, client retention rate, and the growth rate of those accounts. You want to make sure the agency you work with is more than just Google Certified, but has the Premier Partnership status to go along with it. What difference does it make? Premier agencies are given Google Pinnacle support which means access to industry trends, new betas, and Google representatives.
#4: Understanding Your Brand
Make sure an agency is going to help you grow your business the way you want. This means finding the agency that has a strategy for identifying your target market. If the agency assumes they know your model, you may be paying for clicks in the wrong places. Understanding your brand takes learning about your company. The agency should be ready to learn about your business and the direction you want to take it.
#5: Flashy Agency vs. Direct Contact with Owners
If an agency is running campaigns for you in SEO, digital advertising, or social media, it’s imperative that the agency puts its best foot forward. This means direct involvement with the expert. Learn about who will be in charge of managing your account and check their credentials. Some large agencies will sell you on a dream, but put your advertising account in charge of someone far less experienced. An agency whose owners have a direct role in your account shows a level of involvement and dedication to your brand that you’ll want to work with.
Maybe your business needs a social media overall while your revamping your marketing. Find out why you should hire an agency to take care of that too!