Social media marketing is as vital as ever. But, search engine optimization (SEO) is a significant source of traffic and leads for your business. So, which is more important? The answer is both. This article will take a look at the roles of social media and SEO in your marketing strategy.
Keep reading to learn about the relationship between social media and SEO.
Content Marketing: The beginning of it all
The relationship between social media and search engine optimization starts with content marketing. Content marketing is about enticing, informing, and entertaining your audience. Social media is about engaging with your audience. SEO is about creating a great user experience allowing the search engine to understand what valuable content you have on your website. All three work together to help you get in front of your audience throughout their decision process.
Social Media and SEO
Social media management is the practice of posting and optimizing your content on social media networks like Facebook, Twitter, LinkedIn or Instagram. A SEO strategy is a practice of making your website and content more searchable through search engines. This means that people that are typing questions about products related to you will find you in a search engine’s search results.
This item, called search, is a huge source of customers. Because the end user is in the act of searching, their intent to take action is higher. Still, with the importance of social media and the increase of people using these platforms for search, social media is becoming more critical as a marketing platform. But you shouldn’t think that social media and search engines are each other’s competition. Together, they can help you get in front of your audience at different decision points.
How Social Media Affects SEO
As stated before, leveraging social media and SEO strategies will give you more chances for people to discover your brand and your content. But, it can also help your search results. When you get a lot of traffic to your website, search engines are able to evaluate how people engage with your content on your website. If you are providing relevant and important content the search engine will reward you by sending more people to you.
Posting content on social media that is click-worthy will also help you boost traffic. If people see your posts on social and share them on their blogs and websites, this will also increase your page’s authority.
How to integrate SEO and Social Media Strategies
So how can you incorporate these strategies to help you gain more customers? These are a few suggestions:
Social media share buttons on your website
Search engines like Google are starting to use social media shares as ‘social cues’ to determine search rankings. Having social media buttons on your website encourages visitors to your site to share content on social media.
Use keywords in both
Using essential keywords about your company or products is a great way to make use of both SEO and social media. You can use these keywords not only on your website but your content and your social media as well. This doesn’t mean you post something that is full of keywords, but make sure you use some keywords in your tweets and social media messages. This will not only help you increase your reach but will make your content more thoughtful.
You should always think of social media as an extension of your website. So, just like you would optimize your website for keywords, optimize your social media pages.
Establish Social Media Relationships
Building relationships using social media will help boost your social media presence. You will get more social media attention and can have the opportunity to grow your content by building relationships on social media.
Not only will social media relationships help with content and social media, but it will help you build authority. Search Engines like Google will rank your website higher if they see that you are a credible source.
So, there you have it, the complicated relationship between SEO and Social Media. We hope this article has answered your questions about social media and SEO and how they are both necessary for your business. Make sure you follow our guide to leverage them both to work for you!