21 Nov As Seen on YouTube: Tips for Video Marketing
Lock Them InYou only have a few seconds to make your message stick. In those precious moments, it’s crucial to have your brand message heard. Before posting the content, it’s important to ask yourself, “can a viewer get a persuasive glimpse of what they’re about to watch?” Whether your video is entertaining, informative, sarcastic, or best of all, authentic, be sure the first burst of your message has the hook they need to keep watching.
Authenticity Strikes at the Core of Human PsycheCreate a psychological connection. Now, this is no easy feat. In order to find something that people can relate to and want to share, aim to include at least one of these qualities:
- It’s out of the ordinary. Make it unique enough to reflect an experience that an individual is unfamiliar with or unaccustomed to before.
- It resonates with the core of human values. Whether through raw emotion or motivation, there must be some sort of connection to link one person to another to make the experience relatable.