With all of the advances in the retail industry, the buyer’s journey has become infinitely more complicated. Consumers are bombarded with information overload, thus causing an increase in abandoned shopping carts.

According to a study from LendEDU, the average American will spend $633 on Christmas this year. So it’s important that you stay ahead of the competition to ensure they’re spending money on your products. The survey also notes that 51% of respondents will do shopping in a store, and 46% online, proving e-commerce and brick and mortar stores alike need to bulk up their strategies this season.

Having a well-developed marketing plan may not be enough to drive revenue this holiday. Even if your marketing campaigns successfully attract people’s attention, you still have to figure out how to keep them on the path to purchase your products. To help you get ahead of the curve, we’ve prepared several marketing tips to optimize your holiday marketing plan.

1. Start Advertising As Early As Possible

You may think it is still too early to launch your holiday marketing campaigns, but people may have already finished their holiday shopping. If you can start advertising earlier than other competitors, chances are you will win more customers and gain more profits.

In addition to advertising, you may also have set a specific launch day for holiday sales. There’s no harm to start a bit earlier as well. Or, you can provide exclusive access for loyal customers. Your customers will feel valued when they can access sales and discounts earlier than other shoppers. This will also increase their purchase intent.


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2. Extend The Holiday Shopping Season A Little Longer

The holiday shopping season doesn’t have to be as short as the holiday season. The longer your holiday sales go, the more traffic you will get.

Extend your holiday sales a little longer for people who still can’t curb their shopaholic desires and those who can’t shop during the season due to travel.

Or, simply launching a post-holiday sale will urge people to visit your website again to see whether they have missed out on something.


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3. Ship The Holiday Happiness For Free

Don’t let the expensive shipping fee stop your customers from checking out. According to a recent study by the National Retail Federation, 94% of customers will take advantage of companies offering free shipping. If you always provide free shipping, that’s wonderful. But if you don’t, make free shipping a bonus for your customers to shop with you during the holiday season.

4. Encourage Customers To Visit The Physical Store

Online sales are great, but be sure to invite potential customers to your physical store during the holidays. 72% of millennials say it’s important for retailers to have a brick-and-mortar location. Drive traffic by providing limited edition holiday gifts for customers who visit you or a flash sale on a specific date.

If you have a mobile app, you can utilize geo-targeting to create in-store beacons that will ping nearby customers with automated notifications of in-store sales and encourage them to pay a visit.


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5. Spread The News Via Email And Social Media

There’s no reason to keep any promotion quiet. Utilize email and social media heavily to promote the sales that your consumers are already looking for.

Personalize when you can, especially with mediums like email. Target the right audiences and speak to them in a tone and with a message that will speak to their needs.

Whether you are using email or social media to spread the news, make sure to keep tracking the performances for each channel. This will definitely help you to study your customers’ buying habits, adjust your current marketing plan, and create a better one for next holiday season.

The most essential element to ensure a successful holiday season is to create a customer-focused experience. All these tips will help you to provide a more personalized shopping experience for your customers. The happier and more comfortable they feel during the journey, the more likely they are to make the purchase.

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