With all of the advances in the retail industry, the buyer’s journey has become infinitely more complicated. Consumers are bombarded with information overload, thus causing an increase in abandoned shopping carts.
Having a well-developed marketing plan may not be enough to drive revenue this holiday season. Even if your marketing campaigns successfully attract people’s attention, you still have to figure out how to keep them on the path to purchase your products. To help you get ahead of the curve, we’ve prepared several marketing tips to optimize your holiday marketing plan.
1. Start Advertising As Early As Possible
You may think it is still too early to launch your holiday marketing campaigns, but people may have already finished their holiday shopping. According to Market Track, 49% of shoppers plan to finish the bulk of their 2016 holiday shopping by Thanksgiving. If you can start advertising earlier than other competitors, chances are you will win more customers and gain more profits.
In addition to advertising, you may also have set a specific launch day for holiday sales. There’s no harm to start a bit earlier as well. Or, you can provide exclusive access for loyal customers. Your customers will feel valued when they can access sales and discounts earlier than other shoppers. This will also increase their purchase intent.
2. Extend The Holiday Shopping Season A Little Longer
The holiday shopping season doesn’t have to be as short as the holiday season. The longer your holiday sales go, the more traffic you will get.
Extend your holiday sales a little longer for people who still can’t curb their shopaholic desires and those who can’t shop during the season due to travel.
Or, simply launching a post-holiday sale will urge people to visit your website again to see whether they have missed out on something.
3. Ship The Holiday Happiness For Free
Don’t let the expensive shipping fee stop your customers from checking out. According to a recent study by the National Retail Federation, 47% of customers cite free shipping as a determining factor in their holiday purchase decisions. If you always provide free shipping, that’s wonderful. But if you don’t, make free shipping a bonus for your customers to shop with you during the holiday season.
4. Encourage Customers To Visit The Physical Store
Online sales are great, but be sure to invite potential customers to your physical store during the holidays. According to iModerate, 82% of millennials say it’s important for retailers to have a brick-and-mortar location. Drive traffic by providing limited edition holiday gifts for customers who visit you or a flash sale on a specific date.
If you have a mobile app, you can utilize geo-targeting to create in-store beacons that will ping nearby customers with automated notifications of in-store sales and encourage them to pay a visit.
5. Spread The News Via Email And Social Media
One thing to keep in mind, you holiday marketing promotions should go public. Whatever promotions you have for this holiday, don’t forget to email customers and share the information across your social channels.
Remember that personalized emails work the best. So, don’t forget to mention your customer’s name in the message.
Also, if customers forget to check their online shopping carts, kindly send them an email to remind them they have left something behind.
Whether you are using email or social media to spread the news, make sure to keep tracking the performances for each channel. This will definitely help you to study you customers’ buying habits, adjust your current marketing plan, and create a better one for next holiday season.
The most essential element to ensure a successful holiday season is to create a customer-focused experience. All these tips will help you to provide a more personalized shopping experience for your customers. The happier and more comfortable they feel during the journey, the more likely they are to make the purchase.
- Market Track: https://markettrack.com/
- RETAILERS TO PREPARE FOR POST-ELECTION HOLIDAY SHOPPING: https://nrf.com/media/press-releases/retailers-prepare-post-election-holiday-shopping
- Are retail stores going extinct?: http://info.imoderate.com/marketplace-insights-retail-0