15 Jan Resort Marketing: Using Pinterest to Appeal to Travelers
Pinterest has over 27 million users pinning and sharing visual content. It’s one of the fastest-growing social networks.Like other social marketing sites, efforts on Pinterest should be focused on engaging and interacting: with current, past, and potential resort guests and anyone who is considering traveling for business or leisure. Pinterest is a great way to shine with creativity because it focuses on lifestyle and image, two things that persuasively tell the story of resorts that cater to travelers looking to escape to a more-gorgeous-than-reality getaway. Resort marketers should keep in mind that Pinterest, like most social media platforms, is not a point of sale. It’s a tool meant to direct traffic to a resort’s site for more information on how to book a fabulous vacation. To that end, pins should aim to speak to travelers’ interests rather than sell the resort itself. Some definitions for new Pinterest users:
- Pin (n) = the image-based link uploaded by users to the site
- Pin (v) = to upload an image-based link from a website
- Pinner = user
- Repin = saving another person’s pin to one of your pin boards, which also shares it in the pin stream of people following you
- Board = a set of pins you bundle together along a theme. Think separate cork boards on your wall to which you affix a theme set of pictures.
How to use Pinterest
Step 1: Be sure to completely fill out your profile, including a photo of yourself.
Step 2: Read the terms and conditions.Violating these is equivalent to spam, never a good marketing idea.
Step 3: Create boards along themes you have determined as relevant to your target audience.Here are some possible themes for your resort’s Pinterest boards:
- Exotic locales
- Home décor
- Fun times
- Amazing photographs
- Beautiful weddings
- Amazing photgraphs
- Where to Eat
Step 4: Complete your boards.From your main profile page, four pins on each board are visible. It’s a good idea to fill up each board with at least four pins at first, to avoid empty spaces when visitors see your profile page. Download our free white paper, “Digital Media Marketing: The Next Hot Destination for Hospitality Managers.”
Step 5: Start following people with like interests
Step 6: Repin useful pins to the relevant boardsDone strategically, this is a great way to add followers, who see when you repin their pins. Check the source of a pin by clicking through to the original website it came from. If it’s spammy or a bad link, don’t repin.
Step 7: Create some pins of your own.
Some things to create pins for:
- Beautiful shots inside and outside your hotel
- Food from your resort’s restaurants
- Shots of amenities
- Happy guests, if they give their permission