If you’re looking for a new way to spice up your business’ adwords campaign, look no further than this Google feature: remarketing lists for search ads. This marketing feature will give you a leg up against your competitors by revamping your site’s searchability in a big way.
But what exactly is RLSA (remarketing lists for search ads), and why should my business utilize it?
Google says that RSLA is, “a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites.” What this does is re-target your audience so you’re not just getting new visitors onto your site, but past visitors, too.
In a world of emerging media and constant change, it’s important that business’ seek new ways to stand out against their competitors or get left behind. And RSLA is a great way to do that. It’s an extremely underused (and underrated) feature, so take this opportunity to get ahead. Learn more in our “Ask PG” below.