Pepper Gang shows companies how to save money and drive business by increasing their quality score on Google AdWords.
BOSTON (PRWEB) MAY 24, 2018
Boston-based agency, Pepper Gang, has created a new whitepaper that shows businesses how to cut advertising costs while still driving business. The whitepaper is entitled “AdWords: How to Increase Your Quality Score” and is available as a download on the Pepper Gang website.
As a Google Premier Partner agency, Pepper Gang is highly skilled in AdWords, Google’s complex advertising tool, and has published a guide that reveals a key secret within the system.
Companies will understand the importance of their business’s Quality Score and its relation to:
- Cost Per Click (CPC)
- Click-Through Rate (CTR)
- Landing pages
“It’s amazing how much one AdWords tip can help a company save,” said Co-founder and Director of Digital Strategy, Oz Ahmad. “I’ve been working with AdWords for years and this secret works. By analyzing hundreds of pay-per-click accounts, we have found that quality score is huge in determining the cost-per-click. This whitepaper will show your company how to achieve the highest possible quality score, save money, and drive business.”
From the guide:
- “Increasing your rating by 1 point decreases your cost-per-conversion by 13%”
- “One of our clients reduced his AdWords spend by 70% by improving his Quality Score”
To download the guide, please visit Pepper Gang’s digital marketing resource center: AdWords Secret Revealed.
About Pepper Gang
Pepper Gang is a full digital marketing agency offering services in advertising, media buying & planning, search engine optimization, social media marketing, PR, web analytics and marketing consulting to entrepreneurs, start-ups and Fortune 500 companies. Meet the Pepper Gang team and read their story.