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About This Project

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Hospitality Industry Case Study

Situation:

Client was looking to grow their reach in their local area to drive an increase in bookings.

Solution:

Pepper Gang built a comprehensive strategy in paid advertising to target the area the client was looking to expand to. Pepper Gang focused display advertising campaigns on their target audience with a seasonal focus. They targeted people booking via mobile device with a tailored message. Pepper Gang also developed a keyword strategy, advanced targeting options such as similar audience, and remarketing  to reach the audience based on their booking decision cycle.

Results:

Impressions increased 507% in the targeted area, phone call conversions increased 62.7%, while booking conversions increased 118.6%.

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Date

April 08, 2015

Category
Hospitality