Client was looking to grow their reach in their local area to drive an increase in bookings.
Pepper Gang built a comprehensive strategy in paid advertising to target the area the client was looking to expand to. Pepper Gang focused display advertising campaigns on their target audience with a seasonal focus. They targeted people booking via mobile device with a tailored message. Pepper Gang also developed a keyword strategy, advanced targeting options such as similar audience, and remarketing to reach the audience based on their booking decision cycle.
Impressions increased 507% in the targeted area, phone call conversions increased 62.7%, while booking conversions increased 118.6%.
April 08, 2015