Bliss® Spa Boston
Bliss® is a multi-channel spa and retail product company founded in 1996 and headquartered in Downtown New York. The company retails its own line of bath, body and skincare products and provides a wide variety of beauty services, including body message, facial message, pedicure and waxing. Bliss® Spa Boston located in W Hotel, provides people with a relaxing personal treatment in a newly renovated modern space.
Bliss® Spa Boston came to Pepper Gang looking for assistance in growing their reach in the local area within a lunch time commute. They wanted their presence to be felt in the local Boston community. They hoped to increase brand awareness and recognition, as well as build brand loyalty and engagement. Their overall goal was to drive local visits mid-day and product purchases.
Pepper Gang conducted extensive research to understand the local markets unique needs and the brands unique voice. Pepper Gang put together a plan to hit the market that would reach every potential customer within a few mile radius. Below is how Pepper Gang tackled the situation:
- Extensive research to understand the target audience geographic, age, interests, and gender.
- Built a full plan and strategy to focus on platforms most relevant to the brands target audience.
- Built custom campaigns targeted by location, specific time of day and devices.
- Found a niche where customers would call in with questions and allow the Bliss associates to get them to book. Pepper Gang built custom campaigns to drive phone calls.
The ads had generated over three million impressions in Boston area in just a few short months. The search impression share reached 70.57% of the market. With the help of Pepper Gang’s unique approach, Bliss® Spa Boston had successfully reach a unique market in Boston area during their allocated time of day, expanded the brand awareness and recognition, as well as drove higher bookings and phone calls.