Canvas Bees came to Pepper Gang looking for further growth of their business. They wanted to increase their revenue while maintaining control of their advertising spend. They had been running mildly successful campaigns and were looking for additional resources, creative strategies, and recommendations to grow.
Pepper Gang generated a plan to reach sales goals. Pepper Gang implemented a strategy that included:
- Extensive research to understand the target geographically, age, interests, gender and time.
- Previous account audits to identify opportunities and further optimization that was underutilized.
- Discovery of missed opportunities through mobile channels and creation of a full mobile device campaign to reach the growing audience.
- Revamp of formats and display ads to allow for a more visual appeal.
- Ways to increase engagement and competitive reach.
- Full plan and strategy to focus on profitable keywords, channels, and segments.