Canvas Bees’ Advertising platform showed significant improvement after Pepper Gang implemented new strategies. The search impression share increased to 40.88%. Due to the greater relevancy of website traffic, the bounce rate dropped to 33.53%. Pepper Gang was able to successfully increase conversion rates to 8.65% in the first two months. Overall, Pepper Gang successfully helped Canvas Bees drive the right traffic to the website, exclude wasted clicks and traffic, and build a more profitable, successful advertising campaign. Canvas Bees invested 25% more year over year and gained a 35% higher return.