05 Feb Pepper Talk: Multi-Channel Targeting & The Path to Purchase
- A local social influencer posts a pair of shoes you like on Instagram. You click the link and scroll through their website and products, but you receive a call and end your search for the day.
- The next day, you’re on your computer, and you can’t quite remember the name of the brand. You begin to type some descriptors into your search bar.
- Your favorite show is on, so you drag your iPad into the living room, slowly scrolling through shoe sites and compiling a list of your favorites. You begin to look at prices and reviews.
- When you go to the store the next day, you see the perfect pair of shoes, so you hop on your phone for reviews and prices. You end up finding a similar pair online that’s cheaper and has better reviews. So with one click, it’s on its way to you.