08 Oct Pepper Gang Builds Upon Paid Advertising Abilities with Native Ads
Boston digital marketing agency, Pepper Gang, is pleased to announce the growth of their paid advertising abilities with new emphasis on native advertising. Native advertising is a unique opportunity for businesses looking to expand beyond the traditional search and display advertising methods.
Relatively new to the realm of paid advertising are native ads, which are content-based advertisements that are showcased inside editorial feeds. Native ads are great for amplifying businesses’ custom content, helping to build trust with target audiences and boost brand awareness. They are also great for expanding the reach and visibility of small or locally targeted businesses, which will benefit largely from the consumer engagement the ads work to increase.
“Pepper Gang prides itself in keeping up with the latest digital enhancements, as we strive to always be continuing our education, as well as enhancing the services we provide our clients,” said Stefanie Daneau, Co-Founder of Pepper Gang. “Since updating our paid advertising abilities with native advertising, we have seen considerable growth in the advertising results generated for both ourselves, and our clients. We are thrilled when we discover new opportunities that can be incorporated into our line of services.”
An overview of native advertising benefits include:
- Content amplification
- Provide valuable information
- Assist with SEO efforts
- Increase brand awareness
- Encourage consumer engagement
- Mobile friendly
- Drives consumers to your website to take a specific action