The future of online marketing is no longer a distant vision. In fact, it is materializing now, and fast. More crucially, every marketer should know that the rate at which this evolution is occurring is not in their hands, but those of the consumer—whose very needs determine the marketing world’s every move.
As technology and trends advance, so too does the consumer’s expectations. This is particularly true when looking at mobile assistance, web page functionality, and the quality and timeliness of all generated ads. In a nutshell, the future of marketing calls for closer attention to these increasingly fast-paced micro-moments. Thus, development in all aspects of the consumer’s experience is critical, and requires much study and consideration. Google Marketing Next does exactly this, eliciting its findings in a recent article, titled: 4 Things You Need to Know About the Future of Marketing.