New “Products Report” Available in Search Console

Business owners have a lot to gain with this latest “products report” feature from Google Search Console.

When you choose to use Google Search tools to promote a product online, you are looking to create an easier shopping experience for your customers. Google Search Console’s latest “Products” report makes it easier for businesses to understand why Google is not able to highlight specific product information on Google Search.

Schema structured data provides internet users with quick, readable snippets of information about particular products. Using schema structured data markup, Google Search Console enables internet users to learn brief bits of information about a business on Google Search, important information like product pricing, business locations, inventory levels, and review ratings.

The product report feature allows businesses to understand why Google Search is unable to pull certain product information from its business website. The products report also allows businesses to stay current on how their website is perceived by other people using Google Search. Let’s look at an example to better understand the advantages of the product report website.

Ultimately, Google is trying to make shopping an easier experience for both businesses and consumers.

Picture this: You are running errands one Sunday evening when you realize you forgot to pick up laundry detergent. It’s getting late and you are unsure if your local supermarket is still open. You decide to google the particular supermarket in order to discover nearby supermarket locations and hours.  The supermarket closest to you does not have any hours posted on the Google Search screen. You notice there is another location further away with posted open hours, but you don’t want to drive twenty more minutes out of the direction from home. If only the supermarket closest to you had its hours available online. Frustrated you decide to pick up the laundry detergent on another day. Who wants to drive to the closest location if it might not even be opened? This results in an unhappy shopping experience.

If a company’s website, like a supermarket, for example, is not listing it’s company’s hours and locations on Google Search, Product report will allow the business to quickly identify the problem. Product report allows business owners to understand why their product features are not being pulled correctly from their websites onto Google. Once the particular problems on the product report are fixed, Google Search Console will be able to pull important information from a business website, like store hours, onto Google Search.

It’s no secret more people have turned to Amazon for their shopping needs over the past five years.

Google’s goal is to make online shopping easier. Why shift through complex amounts of information on Google Search, when you can easily learn an array of product information on websites like Amazon? The product report feature from Google Search Console is Google’s attempt to encourage more B2C communication. The products report on Google Search Console is an excellent new resource for business owners to stay current to how their websites are being perceived by the public.

Google attempts to stay a step ahead of the competition by releasing new features which make it easier for businesses to advertise their product on Google Search.

Read more: https://webmasters.googleblog.com/

“Many retailers and brands add structured data markup to their websites to ensure Google understands the products they sell. A new report for ‘Products’ is now available in Search Console for sites that use schema.org structured data markup to annotate product information. The report allows you to see any pending issues for markup on your site. Once an issue is fixed, you can use the report to validate if your issues were resolved by re-crawling your affected pages.”  Learn more about the rich result status reports

Read more: https://developers.google.com/search/docs/data-types/product

“Add markup to your product pages so Google can provide detailed product information in rich Search results — including Google Images. Users can see price, availability, and review ratings right on Search results.

Using markup to enable rich product results lets you attract potential buyers while they are searching for items to buy on Google or images that include products you sell. Maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they’re looking for.”