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How Your Mobile Strategy Needs to Change

24 Mar How Your Mobile Strategy Needs to Change

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With fewer people going into stores these days, mobile marketing engagement is becoming increasingly more important. When people realize that they need something quickly, whether it be an item or just an answer, they turn to their phones to search for a solution. Google found that “76% of people who search on their smartphone for something nearby visit a related business within a day, and 28% of those searches result in a purchase.” This means that if you want your business to succeed, you need to be there for the consumer in that moment.

 Mobile Marketing

How can you possibly do that? You have to anticipate the consumers’ needs. They are expecting you to be there when they need you so think about when, where and why they will be searching for your product or service. Anticipate their problems and propose a solution. This is recognizing what Google has defined as “micro-moments.” They are the moments when consumers are most vulnerable to your message when they “turn to a device…to take action on whatever you need or want right now.” Here are the most common micro-moments according to Google:

  • I-want-to-know
  • I-want-to-go
  • I-want-to-do
  • I-want-to-buy

Mobile Marketing

Image courtesy of Google

What do they want in these moments? They want relevant information without the hassle. This is when mobile marketing becomes especially important. No waiting around for the page to load or have a desktop website pop up on their mobile device. If either of these scenarios happen they will move on, so be quick! Make sure that your website is optimized for mobile use and that it’s speed is up to par so that your UEO (user experience optimization) is where it should be.

 Mobile Marketing

One thing to keep in mind is that customers are “more loyal to their need in the moment than to any particular brand.” This is your chance to make an impact on them, so be useful, interesting and make the experience effortless.

Want to learn more about mobile marketing? Visit the Pepper Hub or contact us with any questions you may have!

 

Sources:

  • Realizing the Potential of Mobile Measurement: http://bit.ly/2maYYkz
  • Micro-Moments: Your Guide to Winning the Shift to Mobile: http://bit.ly/1KS5FMA
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