Qualified local traffic equals more sales
Local SEO focuses on those activities that specifically target the people in your area, with geo-targeting and location-based keywords. Not only placing your website higher in the rankings with localized keywords, but also ensuring that your business is available in local business listings and high quality business directories such as Yahoo local and Google Places. This additional localized exposure lets your audience know you are a local brand.
Who needs local SEO?
Local SEO is great for businesses such as brick and mortar stores that only need to target their local community to drive people into their business. Businesses such as: Lawyers, Chiropractors, Spas and Salons, Hotels, Restaurants, Home Services, Coffee Shops, Real Estate and just to name a few.