08 Jan Local Search: Are You Invisible? Get Found.
If you’re a small business, you rely on local business to drive most—if not all—of your sales. And if local searchers are using mobile devices to find what they need nearby, you need to do everything you can to show up ahead of your local competitors.
Lucky for you, we have the tips you need for high visibility, so that when your neighbors need what you do, they’ll find you.
Here are four ways to approach your marketing with the intent of turning up in more local searches.
1. Social media: Not Just Cat Pictures
Social media isn’t just about posting cat pictures. When you use it for business, it is a powerful tool to build relationships with your potential customers.
Fill out your social media profiles completely, including location information, so that when people look for nearby businesses on Facebook, Twitter, etc., they find you.
The other great thing about social media is that your public posts are indexed by search engines, making you even more visible in SERPs.
2. PPC: Advertising for the Digital Age
Local PPC is a powerful tool for the small business owner. Paid search—those search listings that pop up at the top of search engine results pages—and native ads like on Facebook and Twitter sponsored posts are rapidly growing techniques that you can tailor to be seen by people just in your area, greatly increasing the chances that the person seeing your ad will want to do business with you.
3. SEO: Show Up More Often
Search engine optimization is a broad term encompassing all the activities you do to show up in search results. When you optimize your content and all your digital media for local searches—by using the name of your city or a local sports team, for example, when you write a blog post or other content—you increase your chances of showing up when people look for you.
4. Mobile: How People Find Local Goods
You know how everyone is using mobile devices these days? In fact, many speculators name 2014 as the day that there will be as many active mobile devices here in the United States as there are people.
(Not sure how prolific mobile technology is? Check out our infographic.)
One of the top uses for mobile devices connected to the internet is for local search. People are using their devices to search for products and services in their area, with the intent to buy.
Sounds like a pretty plum field to market to, right? Right.
So make sure your digital marketing plan includes techniques that play to the mobile market. Using paid search results—a big click influencer for mobile searchers—and pay per click ads targeted to mobile devices are a great start.
by Kimberly Paine
featured img: eshplagami on flickr