In today’s society, waiting for anything has become frustrating. Whether it’s for an appointment, a package, or our food, we become instantly irritable upon waiting for anything to arrive. Because of this we have now entered into the era of mobile orders; while online ordering used to be something for only packages or gifts, almost everything can now be purchased through the computer in your pocket. Food is certainly no exception, so this week we’re taking a look at Boston-based LevelUp, one of the companies whose tech allows you to order and pay for that lunchtime burrito before you even leave your desk.
LevelUp: The Basics
LevelUp was founded in 2008 by Seth Priebatsch, and wasn’t always the app it is today. He founded SCVNGR Inc., a scavenger hunt based game platform, after his first year at Princeton (he would drop out afterwards). However, it wasn’t until SCVNGR went under the wing of incubator DreamIt that Priebatsch decided mobile payment was the direction the company should take.
The LevelUp app is a great idea in an accessible package. Users make an account in seconds, connect a payment method, and are then ready to start placing orders from any participating restaurant nearby. LevelUp includes menus from each business, and users can pick and choose to assemble their order. The app then processes their payment and will have their food ready for pick up.
Now, LevelUp’s payment platform is not only available in the sleek LevelUp app for food orders, but is also the technology behind other mobile payment services including Chase Pay. LevelUp’s specialty is its native loyalty and rewards programs, so customers can receive discounts and promotions right in the payment platform itself. Progress toward rewards is also displayed in the app’s interface.
LevelUp now has over $111.75 M of funding in 9 rounds, including a $50 M round led by J.P.Morgan Chase & Co. The LevelUp app hosts 200+ developers and over 150,000 restaurants. The app has partner vendors and thousands of users in cities from coast to coast. LevelUp has about 150 employees and is hiring on their website.