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5 Standout Examples of Attorney Social Media Done Right

law firm social media

15 May 5 Standout Examples of Attorney Social Media Done Right

Marketing for your law firm requires unique skills due to the nature of the industry. Unlike other businesses, the competition is consistently hefty: the success of your business relies on obtaining new clients.

But similarly to other businesses, your clients are turning to social media to find services. In fact, 27% of surveyed lawyers say they have had a client retain their legal services directly or via referral as a result of their use of social media (Black, 2018). Your online presence is imperative.

Yet 30% of lawyers do not include social media in their overall marketing plan (Attorney At Work, 2017).

We know one of the most successful ways to learn new techniques is by following examples, so we found a group of lawyers who have successfully integrated social media into their plan. From Facebook to Twitter, and even Instagram, these examples of social media done right will push your strategy in the right direction.

Arnold and Itkin LLP/ Facebook

 

law firm social media

What They Do

This Houston, TX firm proves that making Facebook a priority pays off. Their 2,763 followers enjoy well-thought out posts, team updates, links to blog posts, information on current cases, and features in news outlets. They wisely choose quality over quantity, only posting once every one to two weeks- a strategy many service businesses can benefit from. Most importantly, they never miss an opportunity to include links or tag other companies.

Why We Love It

This team isn’t posting just to post. They’ve clearly identified their target audience and only post when they are sure it is something that will resonate with their followers. Our favorite part of their feed is without a doubt the human and emotional aspect of their posts. Law firms and lawyers can be wildly intimidating, so a glimpse into the people behind the suits allows for a more relatable experience. They like to include work anniversary call-outs (with personalized, descriptive posts on the employee) as well as any team building activities they’ve participated in.

Clifford Law Offices/ LinkedIn

 

law firm social mediaWhat They Do

Posting about once every two weeks, this Chicago law office makes sure their followers, clients, and potential clients are completely up to date with what their team is up to business-wise. Posts include a brief summary of cases with a direct link to a blog post for more in-depth information. They even include relevant curated content, proving they’re up-to-date in their industry.

Why We Love It

Clifford Law Offices are using this platform exactly how they should: to showcase what they can do professionally. LinkedIn is the best place to show off. If a potential client wants to see what you’ve done and what skills you have, that’s where they go. Their posts are chock full of important facts and figures, aka the juicy stuff that clients want to know.

Julie Rendelman/ Twitter

 

law firm social media

What They Do

Twitter is an important, yet underutilized channel for attorneys. So we were relieved to see this New York lawyer taking advantage of the platform. She’s made Twitter a priority. She consistently updates her followers on what she is doing and where she is going, all while responding to relevant industry news. It’s clear her goal is to show her followers that she is fully immersed in her business, something that is apparent through her large amounts of curated content.

Why We Love It

Julie doesn’t just post, she engages. She lets her users know she is there and available, making an effort to share all the information she has with you. She’s not afraid to touch on her accomplishments or press hits, but in the end, that’s the information clients are looking for. Twitter has helped her visibility as well as her credibility.

Michael D Litman, PLLC/ Instagram

 

law firm social media

What They Do

Users can follow this New York Attorney around town, from court to court, reading brief descriptions of what’s in store for the day. His posts are fairly frequent and act as a professional portfolio of sorts. He’s not afraid to tell it how it is, explain how he’s feeling about a case, or brag about a good win.

Why We Love It

We want to preface by saying Instagram really isn’t a crucial piece of a lawyer’s social media plan. Law isn’t a visually appealing service. But, just like with any company, the more visibility the better, so an Instagram won’t hurt. When we first looked at his feed, we weren’t too impressed; the images are dull and unedited which is something we don’t typically like to see on a page. At second glance though, we were enthralled with his captions and use of some solid hashtags. You can tell exactly what type of lawyer he is simply by the tone of his captions, an aspect that could turn a viewer into a client. He’s let us in on his day-to-day adventures, with little left to the imagination, so we already feel like we know him.

 

Joe Tacopina/ Twitter

 

What They Do

Ok, we know celebrity lawyers can be a touchy subject. And his following naturally is at a high after the release of his client, Meek Mill, but we couldn’t help but include him. Joseph is extremely active on Twitter, posting multiple times daily. Of course, most of his feed is related to his most recent high profile case, but he never fails to include press hits, behind the scenes photos, blog posts, and relevant hashtags.

Why We Love It

His Twitter feed is like reading a story. You don’t have to read between the lines. His followers can see exactly where he is going and specific details on his cases, moment by moment. This is the type of content any follower would want. There are no unanswered questions because he includes details every step of the way. Aside from keeping us on the edge of our seats, he (or whoever runs his Twitter) does a killer job at tagging, linking, and including plenty of hashtags for visibility and engagement.

Your attorney social media strategy is just a piece of the bigger marketing picture. Digital advertising is proven to show success in generating new clients. Download our white paper, your ultimate resource for starting your advertising strategy.

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