Being recognized as a Google Partner or Adwords-certified agency means that digital marketing professionals can access training, advice, and analytics support directly from Google. When a company joins the program, its employees complete a certification process in at least two different areas of specialization:
- AdWords Fundamentals
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising.
Once a person achieves a passing score, initial certification is complete. But Google does not settle a one-and-done approach. Each person must be re-certified every 12 months. This emphasis on updated training means that an Adwords Agency is current on all the new ideas and best practices required to help customers have the highest performing digital ads possible.
But certification alone is not enough. An Adwords Agency must also meet what is known as a Spend requirement that ensures it is doing enough business across its managed accounts to keep its Adwords skills sharpened and focused. It must also have a record of implementing recommended best practices for maximizing Adwords performance.
Whenever you invest in any marketing campaign, you want to maximize returns for each dollar spent. That fact is just essential business. As discussed earlier, an Adwords Agency has the certified and monitored expertise in Google ads to ensure that your business achieves its goals within budget. An experienced agency knows the marketing space you are working in and the benchmarks for success in that sector. This knowledge can save a lot of time and money in testing marketing components. Knowing what the industry norm is for click-through rates and conversions is a tremendous head start that an Adwords Agency can bring to your next campaign.
An Adwords Agency is a recognized industry leader committed to reducing your trial-and-error time and knowing when a red flag is something to be concerned about and not a blip expected as part of the natural evolution of your campaign. And knowing that Google regularly evaluates its partners to make sure clients are receiving the best service possible takes even more guesswork out of the equation when you are considering options.
An Adwords Agency has access to testing platforms and new opportunities that agencies without dedicated expertise get. This early access means that your company gets a chance to try new methods and strategies that competitors have not even heard about. Your campaign will be in place and gaining traction before they even have access to the latest ideas.
A bonus is that an Adword Agency might also take part in any beta testing in support of its own marketing strategies. So, while their teams look for ways to optimize internal marketing, the knowledge trickles down to be applied to your campaign as well. If something is proven to work for your Adwords Agency, it might work just as well for your company, and they will have the data to make the case.
Having an Adwords Agency on your side is like having two agencies in one since Google is always willing to work alongside its Adwords partners to suggest new strategies or fine-tuning existing ones. Remember: Google wants your campaign to be successful, too, since that means your business will likely continue to buy ads and expand your digital campaign. Having two creative teams aligned with their goals and with a vested interest in your success is never a bad thing.
Remember: Google regularly evaluates its partners to ensure their customer service is exceptional, so you can sign an Adwords Agency knowing that Google approves of their service model. And in the world of Adwords, diligence always important.
The truth is an Adwords campaign is like a complicated piece of equipment: there are many moving parts, and each one needs to be fine-tuned by a specialist. An Adwords Agency has all the specialists your campaign needs within easy reach. Need a new landing page and CRO plan? No problem. Content upgrade? An agency has that covered a well. Every piece of your campaign is managed carefully to provide the most well-integrated and seamless product possible.
An added feature of using a one-stop Adwords Agency is its ability to respond much more quickly should an issue arise with your campaign that needs attention. With direct communication with Google, an Adwords Agency gets updates faster but can also escalate problem-solving more effectively when required.
Adwords is a not a set-and-forget marketing strategy but one that you must manage almost every day to do less work as your campaign is tuned for success. Most businesses do not have the time or expertise to manage, track, and adjust an AdWords campaign as diligently as required. So having An Adwords Agency on your side is a cost-effective way to make the most out of every digital marketing dollar your company spends. An experienced Adwords Agency will help you make the most out of such strategies as:
- Using negative keywords to cut out irrelevant traffic
- Targeting more effectively using strategic ad copy
- Optimizing conversions through an effect Call to Action (CTA), arrow, or directional cues.
As a certified Google Partner, Pepper Gang is fully committed to maintaining its reputation as one of the country’s top digital marketing companies. Our team of Adwords specialists can take your campaign to the next level of performance with evidence-based decision making that ensures you know why we are doing what we do and what you should expect in terms of results. We take the guesswork out of Adwords, letting you invest with confidence, knowing that you are hiring the combined powers of Pepper Gang and Google.
Contact Pepper Gang today to understand fully how an Adwords Agency can transform your business in ways you never imagined possible.