08 Mar 4 Ways to Revamp Your Healthcare Marketing Strategy in 2017
Just like most other sectors of marketing, healthcare marketing has made a big shift in the last couple of years. Consumers are now more informed than ever before and their needs and priorities have changed. Now is the time to sit down and put together a revamped marketing strategy for the new season. Keep these in mind:
Give them Answers
The Internet has changed how the healthcare industry interacts with its patients. Patients now read-up on illnesses and symptoms before going to a professional. Be the one to give them the answers they are looking for. Write blog posts on the most common questions asked and help them understand what it is they are experiencing. Your goal here is to be the first name in their mind when it comes to healthcare information and ultimately build trust.
Today’s consumers are also more interested in information on prevention and wellness in general. So, in addition to giving them answers to questions about things they are already dealing with, give them ways to stop future problems. In addition you can also give opinions on current healthcare trends, advancements and news stories to show that you are on top of the healthcare scene!
Remember: Healthcare is Personalized
Consumers are no longer satisfied with blanket healthcare, they are looking for healthcare services that are tailored to their needs. They want transparency and engagement. Humanize your brand and make them feel more comfortable talking to you. Be engaged on social media as this is where they go to look for reviews and recommendations. By posting tips, employee highlights, recommendations of outside resources or request that they contact you directly for the best help. Also, when you write articles make sure that you are writing in a way that they can easily digest otherwise they are going to stop reading. Overall, do not pigeonhole yourself with your content. Make sure it reaches across various concerns people have so they feel as though they’re being heard.
Venture into Video
Content is great, but it can go beyond just writing. People are looking for answers to their problems everywhere, on all devices. Many consumers will be looking at your social pages or website on their phones, so there are a couple of things you need to do: 1) make sure that your website is compatible with mobile phones, otherwise people will become frustrated and go looking elsewhere. 2) Incorporate video into your marketing plan. If you have something you want to teach them or if you want to tell a story, or answer questions, do it through video. People will take the time to watch it during their commute, at the gym, etc. and it also helps with humanizing your brand and connecting with your audience.
Make Them Feel Satisfied
While very important, healthcare can also be quite costly. A large concern for people is whether or not they are getting what they need from their healthcare providers. You need to make them feel as though they are getting their money’s worth when it comes to the experience and services you provide. Think about the best way to reach them and give them materials they didn’t even know they needed. Have a section of your website equipped with PDFs that tell them what to do in different situations or have tutorials on YouTube. Of course, be mindful of regulations and laws on what you are providing them with.
It is important to continue evolving with the introduction of new technology, marketing shifts and patients needs, as it is necessary for keeping your brand relevant. Pepper Gang offers a comprehensive, effective digital marketing package. To learn more about our approach please visit our nationwide service page.
- The New World of Healthcare Marketing: A Framework For Adaptation: http://bit.ly/2mbvLqs
- 7 Content Marketing Tips for Healthcare Companies: http://bit.ly/2mwJ33C
- How Hospitals Are Hustling as Health Content Creators: http://bit.ly/2meSDpn
- The Act of Convergence: How Marketing And Technology Are Connecting the Dots in Healthcare Today: http://bit.ly/2mSvMmq