16 Oct Google Partners Connect: Video, The Future of Digital Advertising
New Frontier: Video – The Future of Digital AdvertisingWith our Google partner Darragh, alongside our co-founder Stefanie and our presentation: New Frontier: Video – The Future of Digital Advertising, which showed attendees how video can be used in thousands of ways for business. We wanted to share with people just how much video can impact your brand and business. With ever-changing digital marketing and advertising strategies, one thing we can always count on is that people love watching videos. From Facebook videos to YouTube video ads and more, the possibilities are endless as to where you can promote your video content. Using video, you can tell your brand story and show people what you are all about in an enjoyable and engaging way. Sharing these exclusive expert insights with business owners is our goal. In fact, 81% of video-viewing occasions get all or most of people’s attention. Sure anyone can make a video, but it is these latest strategies that are the essential ingredient you need to make your video a success. Helping to accomplish your goals is just a small part of how video is crucial in creating a strong branding plan. Whether you want to generate more sales, increase your followers, or just tell your story, video is the best way to make it happen. People’s attention spans are short nowadays so it is important that your content captures and retains the audience’s attention in order to get your story out.
Some of the key takeaways from our presentation are:
- Behavioral Changes: Where videos are shown has massive importance to effectiveness
- Content length and type are crucial components of successful video strategies