16 Oct Google Partners Connect: Video, The Future of Digital Advertising
It’s not every day that you have the chance to hang out in the office of one of the most infamous companies in the world. Last week that is just what Pepper Gang did. Our partners over at Google flew all the way out from the west coast HQ office to joined us for a night of fun, drinks, tons of food, and the best insight on the digital world. We invited some of Boston’s coolest companies to join us as well as the Google experts themselves to talk with others on ways we can use digital video strategies to better business.
New Frontier: Video – The Future of Digital Advertising
With our Google partner Darragh, alongside our co-founder Stefanie and our presentation: New Frontier: Video – The Future of Digital Advertising, which showed attendees how video can be used in thousands of ways for business. We wanted to share with people just how much video can impact your brand and business. With ever-changing digital marketing and advertising strategies, one thing we can always count on is that people love watching videos. From Facebook videos to YouTube video ads and more, the possibilities are endless as to where you can promote your video content. Using video, you can tell your brand story and show people what you are all about in an enjoyable and engaging way.
Sharing these exclusive expert insights with business owners is our goal. In fact, 81% of video-viewing occasions get all or most of people’s attention. Sure anyone can make a video, but it is these latest strategies that are the essential ingredient you need to make your video a success. Helping to accomplish your goals is just a small part of how video is crucial in creating a strong branding plan. Whether you want to generate more sales, increase your followers, or just tell your story, video is the best way to make it happen.
People’s attention spans are short nowadays so it is important that your content captures and retains the audience’s attention in order to get your story out.
Some of the key takeaways from our presentation are:
- Behavioral Changes: Where videos are shown has massive importance to effectiveness
- Content length and type are crucial components of successful video strategies
While watching a YouTube video ad on your mobile device may seem like a normal part of your day to day, its delivery is incredibly thought out by today’s successful marketers and advertisers.
We had a blast at Google’s Cambridge office and we want to thank everyone who came out, especially our dedicated Google team for hosting us! We are already looking forward to the next event we have with you, so stay tuned for more…