Google Announces New Business Profile Layout:

Bob Dylan was correct when he wrote: “The Times are Changing.” Although the song came out more than 30 years ago, the internet has completely changed the way how businesses and consumers communicate with one another. If you haven’t already started to take advantage of Google My Business and Google Merchant tools, today is the day. As Dylan puts it, you better start swimming or you’ll sink like a stone.

Google’s latest business profile layout makes it easier for businesses to categorize special offers. Offers can include the description of the promotion, a coupon code or any other important information for potential online customers. Now, when people search for your business, they can quickly learn the latest promotions or coupon offerings using Google Search. Customers don’t even need to click on your website to get valuable information about your business. This new layout also allows businesses to feature up to 10 different offers for display.

The Gang loves these new business profile features from Google.

Google Search is offering more opportunities for businesses to connect with potential customers.

Similar to Facebook, the latest Google Business layout allows people to see a complete portrait of your business using Google Search. This means it’s important for businesses to keep their business profile on Google Business current. First impressions are everything when it comes to a potential customers path to purchase. People are now able to learn more about your business by using Google Search tools than they have before. Don’t get caught with expired promotions and offerings on your Google Business profile.

These latest changes are Google’s attempt of keeping up with the changing times.

Take advantage of Google My Business latest tools in order to give your customers the right first impression.

Read more About Google My Business: https://www.blog.google/outreach-initiatives/small-business/how-use-new-offers-view-your-business-profile/

“From discounts to deals, everyone loves a good offer. Whether they’re shopping at a favorite clothing boutique or trying a local coffee shop for the first time, an offer can attract people to businesses. To help people find these promotions, we’re making offers more prominent on Business Profiles on Google. The new layout introduces a dedicated space for business owners to feature their most recent offers—making a quick decision for their potential customers even easier.

For businesses, adding an offer is easy. When creating a post in the Google My Business App, you’ll see an option to categorize it as an offer. From there, you can tailor the details to your specific needs. An offer can include a description of the promotion, a coupon code or any terms and conditions useful to your audience. You can surface up to 10 unique offers in the carousel, providing a list of choices.

With this update, we want to make it easier for people to make decisions about where they want to go and simpler for businesses to attract customers. Sign up for Google My Business on the web or download the app on Google Play or the App Store. ”