Google Ads is one of the single best investments your business can make. Consumers exposed to display ads are, on average, 155% more likely to search for brand-and segment-specific terms (Specific Media). This means a significantly greater chance of potential customers or clients searching for your business and converting if they’re exposed to your ads.
But new and small businesses may find it tricky to carve out enough budget to dedicate towards sufficient digital advertising efforts.
Turns out, you can have your cake and eat it too. You can stay within your budget while still reaching new audiences. We’re revealing our expert tips to utilizing Google Ads on a low budget.
Use Google Ads Scheduling
Show your ads exclusively during the hours that matter. Make sure “All features” are enabled in your campaign. Then you can choose specific hours or days when you want your ads to show. Don’t waste money showing your ads at three in the morning.
Use Negative Keywords
When you exclude irrelevant search terms you focus on search terms that your customers are actually using to buy your product or service. Using negative keywords is a simple way to better ensure your ad in front of your target market.
Narrow down your location. Don’t waste money on locations that are less likely to hold your true consumers. Capitalize on the increase of ‘Near Me’ searches by reaching audiences with higher intentions to buy. Make sure your ad only appears in relevant locations, countries, and areas within a country or a radius around a location.
Mix It Up
Combine small budget digital advertising efforts with other marketing strategies like social media and SEO to grow your business and increase profits. As you do, you’ll be able to dedicate more funds to Google Ads and watch your business skyrocket to the top.
Looking for more tips to make the most of your digital advertising? Check out how your business can reap the benefit with a limited budget. Your wallet will thank you.