Did you know that 85% of consumers trust online reviews as much as personal recommendations from a friend or co-worker? In fact, it is estimated that 83% of prospective customers read reviews before finding an attorney, and that 70% of clients are willing to travel farther to see a lawyer who has better ratings than those who are closer. The more positive reviews you have as an attorney, the better chance a client will contact you.
The Importance of Online Reviews for Attorneys
Positive online reviews for attorneys is critical and can be the difference between getting retained by a client, and being ignored. There are a number of sites where clients can leave online reviews for attorneys, including:
Each of the foregoing sites are highly visible on Google. Did you know that for many attorneys, their profiles on those websites are some of the first ones to come up when a prospective client searches their names?
How to get reviews
Many lawyers are afraid or embarrassed to ask clients for an online review – even those with whom they have good rapport. Yet, unless a lawyer asks a client to leave an online review it is unlikely that the client will leave one. The best way (and many would say the only way) to one is to simply ask.
Explaining to clients that Yelp, Avvo, and LawyerRatingz allow them to leave reviews anonymously makes it easier to persuade them to leave an online review. Google, on the other hand, will display the reviewer’s full name.
If your firm collects e-mail addresses, we recommend that you e-mail your clients to ask for an online review shortly after the conclusion of the representation.
Tips for asking clients for online reviews
Don’t wait too long after the conclusion of the representation. The client may be less likely to leave a review. In some cases, it may make sense to ask for a client while the representation is still ongoing. But this is true only if you have already had a “victory” in their case. For example, if you won an important motion, or if you got a client released on bail in a difficult case.
Make it simple for clients to leave online reviews. Copy and paste the exact link where they can leave a review. Also, you can let them know that they do not need an account to leave a review on “LawyerRatingz” which may make them more likely to leave a review on that site. The other sites require that the individual sign up for an account. And, as noted above, Google is the only site which does not allow anonymous reviews.[/vc_column_text][/vc_column][/vc_row]
Need a hand with your online presence or digital marketing? Leave it to Pepper Gang’s experienced team of digital marketing specialists. Contact us at 617-674-2100.