The Battle of Voice Assistants: Google Home vs. Amazon Alexa

If you want to advertise your business successfully to customers, it’s important to keep up with the latest digital trends. Recently, voice assistants have become apart of people’s everyday routines. In order to better understand how people are interacting with this trendy technology, we decided to compare two of the industry’s biggest competitors. Which voice assistant, Google Home or Amazon Alexa, will become the ultimate voice machine? Let’s find out.

Consider some of these important facts about voice assistants:

  • Currently, an estimated 40 million Americans own a smart speaker.
  • In 2014, Amazon announced Alexa. Currently, an estimated 100 million Amazon Alexa-enabled devices have been sold.
  • In 2016, Google released Google Home. Currently, an estimated 400 million devices are cable of using Google voice technology.

Which device, Google Home or Amazon Alexa, will be hailed the champion?

Let’s begin by looking at popular voice commands.

Adobe Analytics Discovers Popular Consumer Voice Commands.

Digital Trend Infographic of popular voice commands for voice assistants.

2019 Digital Trends: Pepper Gang infographic of popular voice commands. Data courtesy of Adobe Analytics.

According to a recent Adobe Analytics survey… over 54% of consumers who own a voice assistant use them at least once a day. Of those surveyed, an overwhelming amount used their assistants to play music. The study also discovered 39% of consumers are using their voice commands to set alarms. A majority of these alarms are reminders to help individuals purchase goods while shopping.
According to a 2018 Market Watch article, Pandora listening on voice-enabled devices increased 300% year-over-year. The people have most definitely spoken. Voice assistants are a handy life hack for turning on those beats.

What can businesses learn from this Adobe Analytics Study?

Voice assistants make shopping easier. If you want to advertise your business to more customers, it’s important to understand how voice assistants are changing the ways how people shop online. Simply commanding your voice assistant to replace an order when your refrigerator is empty, for example, eliminates time and work from your busy schedule.

Voice Commands Make Shopping Easier for Consumers. 

Picture this: You are sweeping your living room and you ask your voice assistant to “Play My Pandora Playlist” so you can listen to some good tunes from your smart speaker. In between songs you hear a catchy, Pandora advertisement for Organic Carrot, a new, organic, carrot juice. The drink sounds delicious, and it’s even been proven to help clear your skin. You decide you can’t pass on this opportunity to try the refreshing, Organic Carrot. “Alexa,  Add Organic Carrot to my shopping List,” you say. “Organic Carrot, Added,” Alexa responds.


You’re now a proud customer of Organic Carrot.

Voice commands are changing the ways how people shop online, therefore, businesses should consider investing more money in advertisements for music streaming applications.  

  • We know consumers are using voice assistants.
  • Which voice assistants, however, are a majority of consumers using?
  • How does Google Home compare with Amazon Alexa?
  • Which voice assistant will be hailed the champion of voice technology?

If you ask the public… you will most certainly receive different answers:

A Pepper Gang comparison of two Youtube comments reviewing digital trends.

2019 Digital Trend: Voice Assistants- Youtube comments reviewing Google Home and Amazon Alexa.

If you ask the experts… you will also receive a variety of answers.

According to an article from, chip technology does not discriminate when it comes to the industry titans.

“There are devices out there today that support multiple voice services, and additional hardware developers have announced plans to support multiple AIs,” an Amazon spokesperson said in an article for

“Our goal with the Google Assistant is to make it available and ready to help on any device,” said Chris Turkstra, the director of product management for the Google Assistant. “We believe in user choice, and they should be able to pick the device with the assistant that’s right for them.”

The battle of voice assistants is not a battle of superior technology. The battle of Google Home vs. Amazon Alexa is a battle of commercial compatibility.

Voice Assistant Compatibility Matters to Consumers.

Let’s examine the car industry in order to better understand how voice assistant compatibility matters to consumers.

According to an infotainment technology review from, infotainment system FCA UConnect beat out other competitors as the most valuable infotainment technology program for cars. Recommendations from big-name industry sources like Auto Guide are a serious factor for consumers when deciding on which car to purchase.

FCA UConnect, however, is only workable in specific car models, like Jeep Renegade or Ram, and is only compatible with Amazon Alexa. Panasonic Technologies infotainment, however, is compatible with both Google Home and Amazon and is available on specific Ford models. 

Industry experts know both Google and Amazon voice-enabled devices are capable of practically any product. The question as to whether or not consumers choose one voice assistant over the other widely depends on whichever voice assistant offers the most amount of commercial compatibility.

The Battle of Voice Assistants: Google Home Vs. Amazon Alexa

Which assistant claims champion over this latest digital trend?

The winner of the battle of voice assistants will be decided by whichever device offers the most availability on the market.

Technology experts know when it comes to chip-technology both Google Home and Amazon Alexa offer similar capabilities. Refrigerators, speakers, cars and even toilets are only a few of the many voice-enabled products available to consumers.

Whichever voice assistant, Google Home or Amazon Alexa, is compatible with the most products, and available to most people, will be declared the winner of the battle of voice assistants.