19 Jan Digital Marketing: Why You’re Doing it All Wrong
If you’re a business owner, you’re probably used to wearing a lot of hats. From idea to execution, to sweeping up at closing time—it all comes down to you.
When things are working smoothly, you probably don’t give a lot of thought to all your hats. But when something isn’t working right, it can feel like driving on a flat tire—the one flat part affects the function of the entire vehicle.
If your digital marketing strategies aren’t bringing in business like you’d planned, it’s time to take a look at the flat tire in your business vehicle and see what you can fix.
What You’re Doing Wrong In Your Digital Marketing Strategy
1. You Let Anyone Do It
We’re all for delegating, but it can be tempting to look at your digital-media-savvy teenage niece, with the smartphone permanently affixed to her hands, and see your next head of digital marketing—especially if she’ll work cheap.
But it takes an experienced professional to come up with the perfect digital marketing strategy for your unique business—someone who stays on top of not just trends in social media (oooh, Snapchat!) but trends across the whole industry of digital media marketing and is prepared to not only craft the perfect marketing strategy but also adjust that strategy as the industry changes.
2. You’re In the Wrong Places
Not every business should be on Facebook. There, we said it. It’s just not the right platform for everyone.
Understanding why not everyone should be on Facebook, and where they should be, and where else online they should be creating a presence—in ads, blogs, and more—depends on a deep understanding of a business, its target audience, and all the online behaviors of that target audience.
3. You’re Stumbling in the Dark
Without a proper digital marketing strategy in place, you’re stumbling around the online world like a giant, dark, cluttered room, searching for the power switch that will shed some light on your business.
Strategic Digital Marketing: A Light In The Dark
A carefully designed digital marketing strategy understands what needs to be accomplished for the business, and why.
Rather than implementing marketing solutions as a reactive response to what’s happening in your business, your industry, and the marketplace, a proper marketing strategy is proactive in nature, examining the market and your target audience, building a plan, outlining tactics, and creating a timeline for your entire year.
When you understand who you’re speaking to—who you’re targeting—how you’ll speak to those people, and what message you’ll use, you can begin to build out your digital marketing solutions for the year. And this year, you won’t be doing it wrong.