24 Feb Digital Marketing Checklist for Local Business
It may not seem to be difficult to start a local business, but when it comes to attracting customers that really matter to your business, it’s not that easy. You need a strategic digital marketing plan that specifically focuses on targeting and appealing to potential customers in your geographic area. If you’re struggling with developing this plan, no worries. We got your back! We’ve prepared a stellar checklist for you, follow these steps, and success is yours.
1. Have a Mobile-Friendly Website
Undoubtedly, no matter what industry your business is in, having a website is a must and you definitely want your site to be mobile-friendly. Most people search for businesses in their area on mobile.
If you’re not buying it, think about it: if you’re traveling in a foreign city and you’re hungry but don’t know where to go, what would you do? We bet the answer is likely Google it on your phone. Even if you aren’t traveling and you just want to try a new restaurant, you’d search online for options.
If you’re still not convinced, figures can talk: 60% of people trying to decide which restaurant to go use only their mobile device to help with their decisions and 75% of those people haven’t decided where to eat when they start their search.
Therefore, making your website mobile-friendly can almost guarantee that you reach those potential customers at the right moment.
2. Optimize Your Site for Local Search
To ensure that you reach customers in your geographic area, you should optimize your site for local search. Include information such as your location, products, and any other relevant keywords in your website.
Also, you should register for a Google My Business account, and list your business location, office hours, and contact information. This will increase the probability that your business shows up on people’s search results page and they will know exactly where, when, and how to contact you.
3. Have a Clear Call-To-Action
The goal for having a website is not just to introduce your business, but also to gain more customers. To convert as many customers as possible, you need to have a clear Call-To-Action. Tell them specifically what should they do to get your products or services.
If you are running a restaurant, tell you customers should they make a reservation by phone or simply show up during business hours. If it’s a retail business, tell your customers where to purchase your products and make the check out process simple.
People don’t appreciate wasting time on figuring out what do they need to do. Make sure all the CTAs on your website are easy to understand.
4. Regularly Post on Social Media
Nearly every business has at least one profile on a social platform these days. Whether you’re on Facebook, Twitter or Snap Chat, you should post content regularly.
Ideally you should have a comprehensive social media marketing strategy, including a social media calendar, which clearly states when and what to post. Social media marketing is definitely a useful tool for local businesses, but it requires a lot of time and effort to manage those accounts and engage with your customers. Otherwise, you’re just wasting time doing something that’s not going to improve your business.
5. Make Sure Your Ads are Locally Targeted
Regardless of how you are going to advertise your business, you have to make sure your ads are locally targeted. You can create locally optimized keywords which are relevant to both your business and your location. Make sure your budget is maximized with local advertising. After all, local customers are the ones that can really help your business grow quickly.
6. Claim Your Business on Local Listings
When searching for information on a business, often time people skip search engines and go direct to a listing site, such as Yelp. Therefore, it is important that you claim the listings for your business across these sites. If it’s a restaurant, you can list your business on Yelp. If you’re running a hotel, then list your business on Trip Advisor. Listing on directories that are aligned to the industry your business in will affect your SEO ranking as well as boost your business.
7. Monitor Online Review
Most of the directories, such as Yelp and Trip Advisor, allow customers to leave reviews of the business. Also, customers will often comment on your social media platforms. What you need to do is to monitor those online reviews. If it’s a negative review, you should take immediate action to understand the customer’s concerns, try your best to solve the issue, and let customer know you value his advice, and will work to improve that area. Do not delete negative reviews and hope the issue will disappear.
If the review is positive, don’t hesitate to show your appreciation to the customer. The more positive reviews you get, the better your business will be.
8. Keep Updating Your Information and Refining Your Strategy
To ensure your business will keep growing, be sure to schedule monthly or quarterly audits and updates for your business’ basic info, contact info, etc. Also, don’t just update information on your website, remember to update that information on local listings.
What’s more? Make sure all your digital marketing strategies are updated and refined very few months. This is how you can keep your business growing.