Ecommerce Case Study
Canvas Print Factory
Advertiser was looking for further growth of their business. They wanted to increase their revenue but at the same time maintain control of their advertising spend.
Pepper Gang put together a plan to hit sales goals. Extensive research to understand the target geographically, age, interests, gender and time. Built a full plan and strategy to focus on profitable keywords. Created different campaigns to target people in different phases in their journey to purchase.
The conversion rate increased to 8.65%. The search impression share increased to 40.88%. In addition, the website performance also had improvement, the bounce rate dropped to 33.53%.