07 Sep Google’s Guide to Contextual Marketing“Inside Google marketing: How we use contextual signals to break through with mobile users,” they acknowledge that your first steps must be:
- Building for the small screen
- Optimizing App Store and Play Store listings
- Getting your tracking right
- Moving from app installs to app engagement
In this example, Google found that its users were at the airport- allowing them base their ads on what would be most useful for them at that moment.While Google is enthused by these findings, and have seen vast improvements in engagement, they are looking into “other mobile signals like device model, operating system, Wi-Fi connectivity, even carrier” too. With further research into these aspects of marketing and the implementation of these suggested techniques, your advertising and customer engagement can only get better. Check out the rest of the article on the think with Google blog to get a more in-depth look at this strategy.