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Video Marketing

Seen On YouTube
As Seen on YouTube: Tips for Video Marketing

The trend towards video marketing is evidently on the rise. Companies aren’t thinking twice about taking advantage of the opportunity. With video continuing to grow over the years, there are countless strategies and themes that have entertained audiences. In order to discover the best practices…

How Your Online Video May Make it to TVs Everywhere
How Your Online Video May Make it to TVs Everywhere

In today’s world media is no longer stagnant. Because of this something that was made for print may be seen on the Internet, and the same goes for video. Streaming video content from computers to televisions is now second nature. Thanks to devices such as…

professional women
Empowering the Millennial Woman Through Higher Education

Millennial Women: Doing it All We always see advertisements for higher education that focus on someone juggling a job, their personal life and getting their degree. It resonates with viewers and tugs on their heartstrings, but there are other ways to reach people- specifically millennial…

marketing-trends-to-inform-your-2017-marketing-plan
Marketing Trends to Inform Your 2017 Marketing Plan

As 2016 is about to end, developing a whole new marketing plan for the new year is a must. In case you’re wondering what should be included in the plan, we’ve picked 4 trends that we think are the most important to include in your…

Multi-screen Video Ad Receptivity Among Age Groups
Multi-screen Video Ad Receptivity Among Age Groups [Video]

Mobile video marketing is growing rapidly. Mobile devices account for 10% of global video ads. 50% of YouTube views and 65% of Facebook video views occur on mobile. To succeed in video advertising, brands need to understand what qualities of video ads have more impact…

6 Questions to Why brands should use YouTube marketing
Q&A: Why Brands Should Start Using YouTube Marketing

Video Marketing is surely the fastest growing communication channel in 2016. In the 6th Annual YouTube Brandcast Event, Google used 6 Q&As to help brands understand the importance of using YouTube to convey business messages and expand the brand impact. This video summarizes the discussion…

4 Times That McDonald’s Killed it at Video Marketing

McDonald’s is not only good at making delicious fast food, but they are actually amazing at video marketing tactics, as well. Here, we’ve collected 4 times that McDonald’s used video content to build trust between their brand & online community. #1 Influencer Video Marketing: McDonald’s…

youtube channel optimization
How to Optimize Your YouTube Channel: 4 Secrets Revealed

Youtube Channel Optimization When it comes to YouTube SEO, many people immediately think of title and description optimization, appealing thumbnails and video amplification. Yes, they are all important and definitely your top priorities. But, if you want to be a pro like us, you need…

Integrate Video Marketing into Your Company’s Linkedin Page
Integrate Video Marketing into Your Company’s Linkedin Page

Linkedin isn’t discussed as much as other social media platform, such as Facebook and Twitter; however, its importance for B2B businesses is unbeatable. We’ve talked a lot about how brands should utilize video marketing. Today, we have some tips to integrating video marketing to your company’s…

video-ad-effectiveness
How Demographics and Storytelling Style Affect Video Ad Effectiveness

How to Improve Video Ad Effectiveness To help more businesses understand in-depth video advertising and how to improve video ad effectiveness, we created this infovideo from Think with Google’s latest research on YouTube video advertising effectiveness. Through this video and the experiment, you’ll be able to…

7 Things to Avoid When Advertising on YouTube
7 Things to Avoid When Advertising on YouTube

One of the ways to tackle video advertising for your brand is to advertise on YouTube. Make sure you aren’t making these common mistakes… 1. You don’t fully understand what YouTube can do for your brand.  Yup, we’re stating the obvious but you can set…

How to Tell Your Brand’s Story with Video & Social Media

Storytelling allows marketers to create a brand persona to build a personal connection between businesses and consumers. Social media gives brands an opportunity to think creatively when it comes to telling the story behind their business. When you put the two together, it is a recipe for success!  Video…

How Video Influences Search Behavior – What You Should Do

Digital media has surely changed our daily life and search behavior. Second-screening while watching shows is common. According to Neilson’s 2015 study, 58% of global respondents said they browse the Internet while watching video programming, and 47% said they engage with social media while watching…

advertise video on instagram
Why You Should Use Video Advertising on Instagram

Instagram Video Ads Instagram has had a lot of updates recently. After reviewing all of them, they all had one thing in common: Instagram wants your brand to advertise. The developers of the platform knew that advertisement is shifting from television to digital. Because of…

Video SEO: 7 Ways to Repurpose Video Content from a Webinar

Your company is holding a seminar or presentation relevant to your expertise. The first step you should take is to record the whole thing on camera. Edit and upload your video content to Youtube. And presto, you’ve got a video webinar to promote through various…

Facebook Wants Your Brand to Use 360 Video

If you use Facebook, you know that the social media platform has completely evolved into a video sharing hot spot. More recently, Facebook developers have added the ability to share video content filmed in 360 degrees, as well as videos shot in virtual reality. Facebook…

consider video in advertising
Why You Should Consider Video in Digital Advertising Strategy

Video should definitely be in your online and digital advertising strategy. Reasons? Video consumption is no longer “prime time”; it is all the time. With the technology evolution, videos are now everywhere and available on all devices (smartphones, tablets, computer…) To drive more customers, you…

3 Genius Video Marketing Campaigns for Small & Large Businesses

“If I have seen further than others, it is by standing upon the shoulders of giants.” – Issac Newton This brilliant quote definitely applies to video marketing campaigns development. To effectively create an exceptional marketing campaign, you’ll first need to see how others have gained success in…

Periscope: A New Component to Your Video Marketing Strategy

Why Periscope? We know you’re probably asking what makes this platform different than the ‘original’ ones: Youtube, Facebook, Twitter or Instagram? Well, you’re not disregarding those platforms; your main social media accounts will house your Periscope videos longer than 24 hours (the length of time…

drive website traffic with video
3 Tricks to Boost Your Website Ranking with Video [w/ Video]

Content is the backbone of an SEO strategy. While the consumption of video grows faster with the popularity of mobile devices, video content inevitably becomes the next big tool brands can take advantage of to drive website traffic. Small businesses might think they don’t have…

video ad campaign checklist
Your Checklist to Start a Video Advertising Campaign

When it comes to creating a video ad campaign, it’s important to step back and look at your business and marketing plan. Everything should work seamlessly together. Consequently if it doesn’t, use this blog as a guide to make sure every element of your campaign…

Elements of a Perfect Video Advertising Campaign

Integrating video into your advertising campaigns is an important step your business should take to stay on top of the competition. Here, The Gang explains the most important elements of perfect YouTube ads, in an easy-to-understand SlideShare… #1 Entice & Intrigue Give customers a reason…