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Start-Up Guide

How to Keep Your Office Happy

Since the chain is only as strong as its weakest link, it’s safe to assume that a business’ external success will only exist if a business has internal success — and that starts with employee relations. Too often, the office dynamic is not considered a…

5 Unique Team Building Exercises For Your Office

In order for an office to thrive, there must be more than camaraderie among its employees — there must be unification, understanding, and adaptability among them, as well. In any workplace, certain employees will get along better with some than others, and that’s all right…

Digital Marketing Checklist for Local Business
Digital Marketing Checklist for Local Business

It may not seem to be difficult to start a local business, but when it comes to attracting customers that really matter to your business, it’s not that easy. You need a strategic digital marketing plan that specifically focuses on targeting and appealing to potential…

Why the Internet Is the Most Powerful Tool in Real Estate

We all know how much change is happening in the world. In fact, you can feel it everywhere, especially in the marketing world. From social media platforms being a much more successful advertising tool than your regular TV commercials, and even companies going completely digital, it’s changing…

5 Things To Avoid While Live Streaming
5 Things To Avoid While Live Streaming

As we continue to emphasize the fact that video marketing is the current megatrend in the digital marketing world, it’s important to understand that live streaming is the kernel of this trend. Most social media channels, such as Facebook, Instagram, and Twitter, now have a…

The Best Apps for Entrepreneurs

If your morning commute starts earlier than the sun rises, is spent wishing you had brought a second tumbler of coffee with you, it’s safe to say you probably don’t have time to sit and read a newspaper or even think about that after-work networking…

6 Tools to Monitor Your Brand Image Online

According to this Pew Research Center Survey, 73% of Americans go online on a daily basis. When it comes to online research for a certain product or service, people will not only look at the product description, but also customer reviews. If you think customer…

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4 Tips For Targeting Multiple Locations With SEO

It can seem unnecessary to reach out people outside the city if you’re running a local business. However, as your business keeps growing, you could consider expanding your business to other cities or even globally. In this case, you must know how to target local…

How to Take Advantage of #SmallBizSat

The weekend following Thanksgiving is no doubt the busiest shopping weekends of the year. With Christmas and Hanukkah right around the corner ‘tis the season for presents. There’s crowd favorites Black Friday and Cyber Monday. But, most noteworthy for entrepreneurs, is Small Business Saturday. If you’re…

5 Boston Start-Ups with Fire Power

Boston is a hub for new business, everyday new start-ups are popping up in the area- but some of them stand above the competition. Here are some we think have the potential to go the distance. Sense For those of us concerned about leaving our…

SEO strategy pitfalls
Top 5 SEO Pitfalls You Must Avoid

SEO Strategy: The Difference Between White Hat and Black Hat Tactics and How To Avoid Falling Down the Rabbit Hole It’s hard to know what to do with your search engine optimization efforts. Especially given the algorithm’s constant change. It’s also hard to know what…

How Small Businesses Can Benefit From Mobile Apps

We’re going to give to you short & sweet: if you’re a small business, you need to be on mobile to stay on top of the competition. But as we’ve discussed before, mobile isn’t just about having a mobile-friendly website. As a small business, you…

italy small business needs integrated marketing
9 Reasons Your Small Business Needs Integrated Marketing

By Jennifer (@jen_peppergang)   You’ve heard about it, read about it, maybe have even done some research about it. What am I talking about here? Integrated marketing, of course.   Integrated Defined Simply… Integrated marketing involves developing creative marketing strategies and campaigns with multiple marketing…

local small business
Integrated Marketing Solutions for Small Businesses

By Jennifer (@jen_peppergang)   Your small business is unique, with unique needs and goals. For you, growing your business means expanding your reach and visibility.   The ways to reach today’s communities have changed and small businesses like yours can’t afford to wait for consumers…

social media platforms
Which Social Media Platform Is Right for My Business?

By Ali (Twitter: @ali_peppergang) Facebook, LinkedIn, Twitter, Pinterest, and Google+ are some of the main players when it comes to social media. The goal of connecting through social media is to engage with your target audience and build relationships with them.  Each platform serves a different…

data
Why Your Small Business with Fail This Year

Many small businesses will fail this year. According to the U.S. Department of Commerce more than 44% of small businesses fail within the first years. Don’t be one of them.     Do Yourself A Favor – Get Out Of Your Own Way   Have…