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Start-Up Guide

How to Keep Your Office Happy

Since the chain is only as strong as its weakest link, it’s safe to assume that a business’ external success will only exist if a business has internal success — and that starts with employee relations. Too often, the office dynamic is not considered a…

5 Unique Team Building Exercises For Your Office

In order for an office to thrive, there must be more than camaraderie among its employees — there must be unification, understanding, and adaptability among them, as well. In any workplace, certain employees will get along better with some than others, and that’s all right…

Digital Marketing Checklist for Local Business
Digital Marketing Checklist for Local Business

It may not seem to be difficult to start a local business, but when it comes to attracting customers that really matter to your business, it’s not that easy. You need a strategic digital marketing plan that specifically focuses on targeting and appealing to potential…

5 Things To Avoid While Live Streaming
5 Things To Avoid While Live Streaming

As we continue to emphasize the fact that video marketing is the current megatrend in the digital marketing world, it’s important to understand that live streaming is the kernel of this trend. Most social media channels, such as Facebook, Instagram, and Twitter, now have a…

The Best Apps for Entrepreneurs

If your morning commute starts earlier than the sun rises, is spent wishing you had brought a second tumbler of coffee with you, it’s safe to say you probably don’t have time to sit and read a newspaper or even think about that after-work networking…

6 Tools to Monitor Your Brand Image Online

According to this Pew Research Center Survey, 73% of Americans go online on a daily basis. When it comes to online research for a certain product or service, people will not only look at the product description, but also customer reviews. If you think customer…

How to Take Advantage of #SmallBizSat

The weekend following Thanksgiving is no doubt the busiest shopping weekends of the year. With Christmas and Hanukkah right around the corner ‘tis the season for presents. There’s crowd favorites Black Friday and Cyber Monday. But, most noteworthy for entrepreneurs, is Small Business Saturday. If you’re…

SEO strategy
Top 5 SEO Pitfalls You Must Avoid

SEO Strategy: The Difference Between White Hat and Black Hat Tactics and How To Avoid Falling Down the Rabbit Hole It’s hard to know what to do with your search engine optimization efforts. Especially given the algorithm’s constant change. It’s also hard to know what…

How Small Businesses Can Benefit From Mobile Apps

We’re going to give to you short & sweet: if you’re a small business, you need to be on mobile to stay on top of the competition. But as we’ve discussed before, mobile isn’t just about having a mobile-friendly website. As a small business, you…