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SEO Strategy

Pinterest SEO
Pinterest SEO: Why Your Business Can’t Ignore It

In the world of Snapchat, Instagram and Twitter, it’s easy to overlook Pinterest. If your business isn’t a cookie cutter B2C operation, you might think something visual like Pinterest isn’t worth your time. But when you look at the numbers, you realize just how powerful…

google search console
Google’s New Search Console: What That Means For SEO

Earlier this month, Google announced a new beta version of Search Console. It claims to yield a “simplified process of optimizing a website’s presence on Google Search.” As marketers, our ears have perked up. We begin to think, “Ok Google, what do I have to…

2018 SEO predictions
2018 Content and SEO Predictions

SEO and content are changing. Not just the way we do it, but the way people look at it as well. We tuned into the Content Marketing Institute’s webinar “2018 Content & SEO Predictions,” to learn a little bit about what’s to come. Speakers Wil…

voice search optimization
Optimizing for Voice Search: Why It’s Mattering More

We’re talking, you’re talking, everybody’s talking. Aside from the popularity of voice search utilized on mobile devices, the use of this search method is becoming ever more apparent with the expansion of voice assistant products like Google Home and Amazon Echo.   Early in January,…

SEO Tools Every Pro Needs in Their Tool Belt

When it comes to SEO tools,  they’re a dime a dozen. But how do you choose which ones are the most effective? In a sea of link wheeling and other black hat techniques, how do you make the most of your SEO efforts? We dug…

A Quick Lesson in SEO

SEO, aka Search Engine Optimization, is what gets you to the top of Google’s list. The better optimized your website is, the closer to the top you will be. While it might take a while for you to become an SEO master, we have a…

4-tips-for-targeting-multiple-locations-with-seo
4 Tips For Targeting Multiple Locations With SEO

It can seem unnecessary to reach out people outside the city if you’re running a local business. However, as your business keeps growing, you could consider expanding your business to other cities or even globally. In this case, you must know how to target local…

SEO strategy pitfalls
Top 5 SEO Pitfalls You Must Avoid

SEO Strategy: The Difference Between White Hat and Black Hat Tactics and How To Avoid Falling Down the Rabbit Hole It’s hard to know what to do with your search engine optimization efforts. Especially given the algorithm’s constant change. It’s also hard to know what…

social media tips to ensure success
Top 9 Must-Do’s to Ensure Your Social Media Success

Social media use has increased by 356% (NetPop) since 2006 and the number is still growing. As social network plays a more important role in customer’s media consuming behavior, brands need to understand how to maximize the effectiveness of your social marketing efforts. Here are…

mobile seo the importance of app discoverability
Mobile SEO: The Importance of App Discoverability

May 2015, Google officially said that more searches take place on mobile devices than desktop in 10 selected countries, including the U.S. (Search Engine Land) With the rise of mobile, SEO has extended its territory from web search engines to mobile search optimization. Mobile optimization…

how mobile voice search changes seo
How Mobile Voice Search Changes SEO

As of 2014, 55% of teens and 41% of adults use voice search more than once a day. Voice search is a new way that search engines use techniques like Natural Language Processing and Text-to-Speech to understand the meaning of a search request and return…

Why & How to Optimize Ecommerce Sites for Mobile

In the spring of 2015, Google first launched its mobile-friendliness algorithm, which became one of the most significant ranking factors. Ecommerce sites should absolutely value this signal more, and here are the reasons. Why Ecommerce Needs Mobile SEO? SEO is important for mobile. Yotpo collected…

youtube channel optimization
How to Optimize Your YouTube Channel: 4 Secrets Revealed

Youtube Channel Optimization When it comes to YouTube SEO, many people immediately think of title and description optimization, appealing thumbnails and video amplification. Yes, they are all important and definitely your top priorities. But, if you want to be a pro like us, you need…

6 Guaranteed Reasons Why Your Video SEO Doesn't Work
6 Guaranteed Reasons Why Your Video SEO Doesn’t Work

Making efforts on video SEO can be challenging sometimes. There are many details to take care of. If you are not following our SEO Guide step by step, chances are you are making some fatal mistakes that kill the organic visibility of you video. To quickly…

Video SEO: 7 Ways to Repurpose Video Content from a Webinar

Your company is holding a seminar or presentation relevant to your expertise. The first step you should take is to record the whole thing on camera. Edit and upload your video content to Youtube. And presto, you’ve got a video webinar to promote through various…

how to develop keyword strategy
How to Develop an Unbeatable Keyword Strategy

Are you looking for some keywords to build your digital advertising strategy? Watch our Pepper Talk video to learn the right way to start it. You can also scroll down to read the text version of our tutorial.   The key elements you have to…

Complete Guide to Setting Up An Adwords Campaign
Complete Guide to Setting Up An AdWords Campaign

Before you start setting up an AdWords campaign, you must determine and understand: Your website’s structure Which product to focus on Campaign goals Target audience Behaviors To learn step-by-step guide to a successful campaign, watch our new Pepper Talk video or scroll down to read…

drive website traffic with video
3 Tricks to Boost Your Website Ranking with Video [w/ Video]

Content is the backbone of an SEO strategy. While the consumption of video grows faster with the popularity of mobile devices, video content inevitably becomes the next big tool brands can take advantage of to drive website traffic. Small businesses might think they don’t have…

Step-by-Step Guide to youtube video seo
Video SEO: How to Optimize YouTube Video to Rank High

Step-by-Step Guide to Optimizing YouTube Video for SEO When it comes to search engines, many forget about YouTube. With over a billion users, YouTube search is actually the second largest search engine globally. A YouTube video can be ranked on both the site and Google…

SEO-quotes
10 SEO Quotes From Global Leading Experts

Since I started learning SEO, I’ve been inspired by many experts’ speeches and articles. Today, I’d like to share some of my favorite SEO quotes with all of you. Share if you like them, and I am sure that you will love them. The objective is…

seo competitive link analysis
Use Competitive Link Analysis to Benefit Your SEO Strategy

“To know one’s own strength and the enemy’s is the sure way to victory.” – Sun Tzu   In the process of creating a SEO strategy, competitive analysis is an indispensable step to understand the industry, the audience and the potential opportunities efficiently without investing…

hashtag twitter search
What Does Twitter and Google’s New Deal Mean to SEO

The social media king, Twitter, and the search engine titan, Google, have just announced a deal to bring more tweets to Google search results in 2015. This deal will definitely cause some impact on SEO. If you are wondering how to deal with it, check out our initial observation in this post.

seo and social media tea cups
SEO & Social Media: You Shouldn’t Have One Without the Other

Social validation is one of the most important factors that help improve SEO performance. The interactions that you or your company have on social channels, how many people are talking about you, and what topics and clues search engines gather from those conversations all have a play in SEO. Check out our insights on this topic.

local seo in different countries
Local SEO Basics & Top 8 SEO Must-Dos for Local Businesses

By Fis (@Fis_peppergang)   As a local business owner, you probably know a little bit about SEO and have done some optimization. But, do you know the difference between general SEO and local SEO? Here I’ve outlined the basics about local SEO, and have shared…

apple watch helps local seo
The AppleWatch and Local SEO Opportunities

By Jennifer (@jen_peppergang)   Scheduled to launch early 2015 is Apple’s anticipated Apple Watch, which includes exciting features such as Siri, Apple Play, music, health and fitness apps, etc. With capabilities such as these, it’s crazy to think the watch is capable of more.  …

wrong seo agency
Warning Signs You’ve Hired the Wrong SEO Agency

Any agency selection process can be time consuming and thought intensive. But, when looking to hire for SEO, it’s crucial to do your homework (especially if you don’t know anything about search engine optimization). Hiring an incompetent agency can result in disastrous results, such as…