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Pepper Talks

social influencer marketing
Pepper Talk: Is Influencer Marketing Right For Your Business
You're scrolling through Instagram. You see one of your favorite local food bloggers eating a new snack. They're perfectly posed and caption it "My go-to snack every time. #snacktime #ad." You're in the store the next day.  You see those chips and remember that post....
law firm marketing
Pepper Talk: Why Your Law Firm Needs a Blog
The goal for every lawyer is to appear on the first page of Google. This will increase your chances of a potential client clicking on your link and using your services. The only way to do this? Implement an SEO strategy. One of the most...
video marketing strategies
Pepper Talk: The Rise of Video Content and How We Relate
In recent years, there's been a drastic shift in the world of video. How people participate with video content has completely changed. In this article, we'll see how advertisers can adapt their video marketing strategies to fit the current climate.   Access has changed It’s...
legal advertising
Pepper Talk: Google AdWords for Attorneys
Google AdWords can be a a law firm's best friend. 96% of individuals looking for legal advice use the internet.  Since legal advertising has drastically changed over the past decade, Google AdWords offers technology that lets firms attract clients they want. In this Pepper Talk,...
Pepper Talk: ECommerce Stats Your Business Needs to Know

Are you involved in an eCommerce business? If so, you may want to listen up. Because Pepper Gang represents many eCommerce brands, we stay knowledgable on current statistics and trends surrounding various aspects of the industry. This week, we’d like to go over some of…

captivating content
Pepper Talk: Creating Captivating Content

At Pepper Gang, we like to follow the rule, “do it well, or don’t do it at all.” It applies to infinite pieces of the marketing world. So why would content be any different? Go ahead, do all of the “right” things. Optimize your blog…

Pepper Talk: Why Your Law Firm Needs a Website [Video]

At Pepper Gang, we like to reach out to various industries, in order to help diverse businesses thrive. Are you involved in any aspect of the field of law? Are you seeking new ways to attract clients? It’s time to listen up to our thoughts…

Pepper Talk: Utilizing Brand Keywords

If you want to control your market, the message of your brand, and the story that your brand is telling, then it is crucial to utilize your brand’s keywords. Not only does this expand your company’s searchability, but it also allows you to thrive against…

Pepper Talk: Video in Hospitality Branding

Information on the fly; that is how we choose to live today. Instant gratification and impatience are two common factors in the world of consumers and internet users, which is why terms like “click bait” are quickly becoming a part of every business’s vocabulary. But…

audience
Pepper Talk | Benefits of Geofencing in Hospitality

Perhaps the most overused, yet most important, advice one will ever hear as a businessman or woman: know your audience. Too often in this digital age, consumers are bombarded with unrelated and irrelevant advertising. That is why it is crucial to ensure that you are…

Pepper Talk | Campaign for Hospitality Brands

Elevate your hospitality campaigns Today’s society is fueled by a fast-paced, instant gratification economy. Consumers have different habits then they had even just five years ago. With more newer and more high tech anayltic tooks that are available today businesses can take a closer look…

geo fencing
Pepper Talk| “Geo Fencing”- Target Any Location

What is geo fencing and why is it so important? Pepper Gang’s Director of Digital Advertising Oz Ahmad and Director of Business Development Stefanie Daneau are here to explain. In their latest Pepper Talk video they discuss the idea behind geo-fencing and why has become…

pepper-talk-multi-channel-marketing
Pepper Talk | Multi-Channel Marketing: Targeting For Success

The decision cycle is getting more complicated as people use multiple channels and devices to move through awareness and consideration to purchasing a product/service. However, digital advertising through Google allows you to reach potential customers on many channels (often called omnichannel). You can use these…