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Pepper Talks

Pepper Talk: Utilizing Brand Keywords

If you want to control your market, the message of your brand, and the story that your brand is telling, then it is crucial to utilize your brand’s keywords. Not only does this expand your company’s searchability, but it also allows you to thrive against…

Pepper Talk: Video in Hospitality Branding

Information on the fly; that is how we choose to live today. Instant gratification and impatience are two common factors in the world of consumers and internet users, which is why terms like “click bait” are quickly becoming a part of every business’s vocabulary. But…

audience
Pepper Talk | Benefits of Geofencing in Hospitality

Perhaps the most overused, yet most important, advice one will ever hear as a businessman or woman: know your audience. Too often in this digital age, consumers are bombarded with unrelated and irrelevant advertising. That is why it is crucial to ensure that you are…

Pepper Talk | Campaign for Hospitality Brands

Elevate your hospitality campaigns Today’s society is fueled by a fast-paced, instant gratification economy. Consumers have different habits then they had even just five years ago. With more newer and more high tech anayltic tooks that are available today businesses can take a closer look…

geo fencing
Pepper Talk| “Geo Fencing”- Target Any Location

What is geo fencing and why is it so important? Pepper Gang’s Director of Digital Advertising Oz Ahmad and Director of Business Development Stefanie Daneau are here to explain. In their latest Pepper Talk video they discuss the idea behind geo-fencing and why has become…

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Pepper Talk | Multi-Channel Marketing: Targeting For Success

The decision cycle is getting more complicated as people use multiple channels and devices to move through awareness and consideration to purchasing a product/service. However, digital advertising through Google allows you to reach potential customers on many channels (often called omnichannel). You can use these…

seo for small businesses
Pepper Talk Video: Why SEO Matters To Small Business Success

  By Sun Sun (@sunpeppergang)al   Many small business owners may have heard of search engine optimization (SEO) but they don’t know why their businesses need it, and how to strategize a plan. In order to increase visibility to the target audience, small businesses need…

Pepper Talk Video Series: Social Media Marketing For Businesses

By Sun Sun (Twitter: @SunPepperGang)   Social media marketing is becoming one of the fastest ways to grow an online presence. Using social media for marketing enables businesses looking to further their reach to more customers. In this video series, the team talks about the…

Pepper Talk Video Series: How Mobile Marketing Boosts Brands

By Sun Sun (Twitter: @sunpeppergang)   Mobile marketing is developing at an amazingly fast pace. As a business owner, it’s important to know why mobile marketing is the big thing for businesses this year, and how it will help brands to reach more people. Watch…