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Mobile Strategy

mobile brand building google stat
Give Them What They Want: Mobile Brand Building

In one of think with Google’s most recent articles, “How to Make Every Mobile Moment a Brand Builder,” the idea of a holistic mobile experience is discussed. What are mobile moments and how should brands be taking advantage? It turns out that consumers place a lot…

chatbots marketing
Chatbots: Will Your Business’s Next Associate Be a Robot?

Image Courtesy of phrasee.co Many people picture a future with robots walking among us, where artificial intelligence has developed so much that these cyborgs are barely distinguishable from humans. Maybe that’s how Earth will one day be; a world where people have as many interactions…

How Your Mobile Strategy Needs to Change

With fewer people going into stores these days, mobile marketing engagement is becoming increasingly more important. When people realize that they need something quickly, whether it be an item or just an answer, they turn to their phones to search for a solution. Google found…

Multi-screen Video Ad Receptivity Among Age Groups
Multi-screen Video Ad Receptivity Among Age Groups [Video]

Mobile video marketing is growing rapidly. Mobile devices account for 10% of global video ads. 50% of YouTube views and 65% of Facebook video views occur on mobile. To succeed in video advertising, brands need to understand what qualities of video ads have more impact…

Internet Radio + Mobile Marketing
Is Audio the Next Big Thing for Mobile Marketing?

According to Google’s Consumer Barometer, 33% of Americans stream music on their smartphones weekly. Even more compelling is that the average American streams 25 hours of music per week via internet radio. When streaming music, consumers are listening in the background of doing other tasks such as…

How to promote your mobile apps through integrated marketing
How To Promote Your Mobile Apps Through Integrated Marketing

Mobile Applications as the Future of Marketing With more consumers on the go and the shortening of individual’s attention spans, mobile applications seem to be the best way to market a lot of products and services nowadays. In an article by Smart Insights, over 89%…

Introduction to Google Travel Search for Mobile [Video]

Introducing Google Travel Search for Mobile [Update: Video] With the changing consumer behavior that the modern era is currently experiencing, booking a flight through a mobile device seems to be the norm lately. In fact, a recent study has shown that about 27% of travel…

mobile devices advertising channel
Mobile – The Fastest Growing Advertising Channel

Mobile devices are everywhere and its growth is evident in today’s world. With the change of consumer’s behavior, marketers can no longer ignore mobile as an advertising channel. In fact, as mobile users continue to grow, advertising through mobile devices will account for 3/4 of…

Mobile Devices Dominate Social Media Browsing

Users are browsing social media more and more on mobile devices, up 12% from 2013, with Facebook still leading the pack in overall usage. comScore’s 2016 U.S. Cross-Platform Future in Focus revealed definitively something that most people were slowly realizing on their own; almost all…

Guide to useful tools for digital marketing planning
Guide to Useful Tools for Digital Marketing Management

There are tons of tools in the market that claim to help brands manage digital marketing strategy efficiently. From scheduling a social post to measuring an ad campaign, choosing the right tools could be overwhelming. Here are some of our recommendations that might be suitable for…

mobile seo the importance of app discoverability
Mobile SEO: The Importance of App Discoverability

May 2015, Google officially said that more searches take place on mobile devices than desktop in 10 selected countries, including the U.S. (Search Engine Land) With the rise of mobile, SEO has extended its territory from web search engines to mobile search optimization. Mobile optimization…

WAIT! These are Mobile Marketing STATS That You Need to Know

Here’s some key mobile marketing statistics that marketers & advertisers should care about. They will also change your perspective on how you think about your mobile audience. 1. There are 3.65 billion unique mobile users, worldwide. We Are Social Singapore, 2015 2. There are 1.68 billion…

How Mobile Marketing is Affecting Social Media

When was the last time you checked your social media on your phone? One minute ago? A couple hours ago? Regardless of the exact time, we’re pretty sure that it was not that long ago. Mobile technology has become a key part of our lives,…

How Small Businesses Can Benefit From Mobile Apps

We’re going to give to you short & sweet: if you’re a small business, you need to be on mobile to stay on top of the competition. But as we’ve discussed before, mobile isn’t just about having a mobile-friendly website. As a small business, you…

Your Guide to Creating Mobile-Driven Social Media Posts

Mobile is no longer a side note when it comes to marketing; it’s actually really important! If you want higher social engagement, optimizing your posts for mobile is the way to go. Remember, there’s more to it than just resizing your images, and shortening your…

how mobile voice search changes seo
How Mobile Voice Search Changes SEO

As of 2014, 55% of teens and 41% of adults use voice search more than once a day. Voice search is a new way that search engines use techniques like Natural Language Processing and Text-to-Speech to understand the meaning of a search request and return…

4 Ways to Increase Email Engagement Through Mobile

Email marketing is an important source of sales, especially for ecommerce and most B2B businesses. As mobile web arises, customer’s behavior of receiving email changes as well. As of February 2016, 55% of emails are opened on mobile devices (Litmus, March 2016). Adjusting your message…

4 Must-Do’s When Advertising on Mobile

Since most of us have a mobile phone, you know there’s no escaping ads and promotions. Mobile advertising isn’t going anywhere and marketers & advertisers need to continue to be present in this platform. Here are some insider strategies for digital advertisers to try when…

5 Benefits of Advertising on Mobile Devices

Don’t get it twisted; digital and mobile advertising are not the same! As the preference for digital, TV, radio & print shifts towards mobile devices, advertisers & marketers are coming across new challenges to get mobile advertising done right. Here’re the benefits of using mobile…

7 of the Most Genius Mobile Marketing Campaigns

Digital marketing and advertising is no longer about reach and frequency; it’s about identity, demographics, and immediacy. These factors are now more important than brand loyalty. Marketers now must be present in apps, social media, short videos and digital ads to hit customers in ‘micromoments.’…

Why & How to Optimize Ecommerce Sites for Mobile

In the spring of 2015, Google first launched its mobile-friendliness algorithm, which became one of the most significant ranking factors. Ecommerce sites should absolutely value this signal more, and here are the reasons. Why Ecommerce Needs Mobile SEO? SEO is important for mobile. Yotpo collected…

About the Infamous Mobile Video Platform, Snapchat

For those of you who don’t know, Snapchat is a visual-messaging application. It is a social networking platform for sharing photos and videos that self-destruct after 24 hours. This app has come out on top in the digital world, in a relatively short amount of…

holiday marketing
6 Simple Ways to Start Preparing for Holiday Marketing

By Jennifer (@jen_peppergang)   Summer has officially come to a close, as September 22nd marks the first official day of autumn. Time to embrace the crisp air, changing foliage, hot apple cider, and . . . holiday marketing. We know you’re just coming to grips…

How Mobile Devices Drive In-Store Sales

By Sun Sun (Twitter: @SunPepperGang)   With the rise of mobile devices, people who use smartphone and tablets to shop are increasing. Consumers use mobile devices to research, compare and purchase products both online and in stores. 90% of smartphone shoppers use their phones for…

Apple Updates: Siri With Podcasts

By Dely Keza (Twitter: @dely_PG)   Siri has no sign of slowing down. Apple updated its podcasts app on Thursday where you can now use Siri to ask different questions like playing your favorite podcasts and more.   In addition, you can now integrate your…

Is Your Mobile Site Driving Customers Away?

By Remington Stone   Have you ever been to a store’s website which is not mobile friendly? I have and instantly turn away from it and go to another site. This being said over 50% of mobile searches lead to a purchase, if you’re not…

How In-Store Shoppers Are Using Mobile Devices

  Google released a study regarding mobile marketing in the shopping experience. It talks about how mobile influences shoppers’ buying decisions.     Image: Google Databoard     Get the full study here: Mobile In-Store Research     Have more to say? Leave a comment!…