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Hospitality Strategy

Amenities
10 Amenities your Hotel Needs to Increase Revenue

Surprisingly, the most sought after hotel amenities aren’t what we’d consider extravagant. Back in 2014, Hotels.com conducted a survey by interviewing 1,000 travelers from across the globe in order to discover which hotel amenities people care about most. Here’s what the survey found: 1. Complimentary…

Marketing Tips to Put Your Spa on the Map

Nothing beats a day at the spa; in today’s high stress world, many consumers would enjoy a regular visit for massages, a sauna, or even a pedicure. However, getting customers to think about this luxury enough to book the appointment can prove extremely difficult. Even…

Pepper Talk | Campaign for Hospitality Brands

Elevate your hospitality campaigns Today’s society is fueled by a fast-paced, instant gratification economy. Consumers have different habits then they had even just five years ago. With more newer and more high tech anayltic tooks that are available today businesses can take a closer look…

Google Is Making Travel Less Stressful

Going somewhere to enjoy a vacation or just heading home to spend time with your family? It doesn’t matter where you’re headed, flying is often a stressful and tiresome experience. Finding the right flight and booking the perfect hotel for your trip can be extremely…

Where to Stay: Boston’s Best Hotels for Business

It is no secret that Boston is one of the most historic cities in the United States. While walking around the city you can follow the Freedom Trail, visit America’s first University or see where a group of rowdy revolutionaries dumped some tea into the…

top three trend in hospitality
Top Three Trends Changing The Face Of Hospitality

Trends in hospitality: what you need to know Every industry follows distinctive changes. As technology has evolved and consumer intent is fluctuating, the hospitality industry has been influenced by some major alterations and trends. Marketers need to rethink their business models to be in sync…

Read These 3 Hospitality Blogs If You Are A Hotelier
Read These 3 Hospitality Blogs If You Are A Hotelier

Aspiring hotelier? Here’s what you need to know: Hospitality industry changes rapidly along with the technology. There’s always new features, new booking sites and new trends hoteliers need to catch up with. To save your time, we rounded up the top 5 hospitality blogs, which…

google-digital-breakfast
Google Digital Breakfast Recaps

Google Digital Breakfast for Hospitality This week has been very exciting for us especially with Google in our office! Recently, we co hosted the Google Digital Breakfast for Hospitality. The event was held on July 29th in the Pepper Gang office and was a very…

millennial-trends
Millennial Trends in the Hospitality World

The Millennial Trends In today’s hospitality marketing era, no one doubts the importance and purchasing power of the millennial generation, the young age group born between 1980s to the early 2000s. By 2017, they will have the more spending power than any generation, and their…

hotel-ads-hilton-brands
Hotel Ads Create Success for the Hilton Brands

Google recently published a case study by the Hilton brands that showed a significant jump in bookings when adding Hotel Ads to their search ad campaigns they had been running. Hotel ads where being shown across all devices. The results were more than they expected….

hotel ads strategy
Hotels, Not Using AdWords Online? You’re Missing Out

Numbers don’t lie. According to our recent survey, 98.55% of potential travelers begin their search online. Other insights like the one above help to understand consumer behavior, something invaluable in our industry and in hospitality’s. Because being online is where you will find the consumer, being online is where you need to begin your hotel marketing.

Boston Digital Marketing Agency Shares Hospitality Research Results

BOSTON, MA (PRWEB) APRIL 28, 2015 Boston digital marketing agency, Pepper Gang, is excited to release the findings from the survey they recently conducted. The report is designed to convey how consumers interact online with hospitality retailers and information presented online by highlighting five categories that…

mobile marketing micro moments
Micro Moments Have A Macro Impact

Micro moments have a macro impact. Each and every touch point you have with your potential customers and target audience, you have the capability to make or break further interactions with those visitors. Your marketing needs to take into consideration each of these small moments.

resort marketing hospitality trends
Let Digital Marketing Boost Your Hospitality Business

Do you still use traditional methods for the promotion of your hotels? That should be the last option on your list in the new digital age! Digital marketing is way more than what you think. Choosing the companies online has become the first choice for people, without doubt. Check out our latest findings regarding hospitality marketing.

a hotel room in thailand hotelier
What should hoteliers be aware of in 2015?

The golden rule for hotelier in the hospitality industry has always been, “you do one thing bad and ten people will know by the word of mouth”. However, the continuous change in technology has caused a rapid spread of communication. This can either break or…

hospitality market research survey
The Role of Digital Media in Hotel and Resort Bookings

Pepper Gang has launched our latest hospitality research report to help marketers and hotel owners have a better understanding of how digital media influences consumers’ decision-making process in reference to hotel bookings. Download the report to learn more about our findings.

hospitality marketing for sea view hotels
Hospitality Marketing: Best Practices to Boost Bookings

Using digital marketing in the hospitality industry is a smart way for accommodation providers to appeal to travelers, and a recent research study conducted by Software Advice, a comparison site for hotel management tools, confirms just that. Focusing specifically on video marketing, research gathered by Software Advice reveals the…

Infographic: Mobile Brand Value of Search for Travel

By Stefanie Daneau (Twitter: @stef_peppergang)   What are the benefits of mobile search ads for travel brands? Google partnered with Ipsos MediaCT to find out. The survey tested search ad recall on mobile devices and the effect of paid mobile search ads on brand awareness and consideration….

How Hotels and Resorts Use Video Marketing to Reach the Gen C Consumer

As a hospitality marketer, you’re always looking for the best way to reach travelers as they research and decide on their next vacation destination. Gen C—the age-spanning label used to describe consumers of a certain digitally savvy, content-creating, virtually-connected mindset—are, by virtue of their discovery-inclined…

Digital marketing for hotels, resorts, and spas
Digital Marketing for the Hospitality Industry: An Infographic

68% of people begin researching online before they decide where or how to travel.   The ways people look for and book travel have changed, and the hospitality industry needs to adapt. We’ve entered an age with a shorter, faster decision-making cycle. Travelers have all…

digital marketing and resorts
Resorts and the Importance of Digital Media

    The Internet boom now allows for information on any topic to be accessed in a matter of seconds. Resorts must have an online presence to keep up with competition as well as reach their target audience. 68% began researching online before they decided…