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Google Updates

Our Favorite Announcements from Google I/O ’18
Last week, Google published a list of 100 announcements they made at their massive annual I/O conference. Now, 100 is a pretty big number. Especially when it comes to cutting-edge information. But don't worry folks. I rooted through each point and created a list of announcements...
integrated marketing
Become a Leader By Utilizing Integrated Marketing
Of course, you remember getting in trouble as a teenager. You stayed out too late, lied about a girlfriend/boyfriend, snuck out of the house, forged your parent’s signature…you get the point. Whatever you did, and however many times you made it difficult for Mom and...
How to See Real Results With Focused Audience-Messaging
Let's start with the obvious. You wouldn't try to sell a parka to a sunbather who lives in the Caribbean, would you?   It doesn't make sense. So, why don't we necessarily think like this in regards to our marketing messages? The popular dating site,...
youtube creators
Watching YouTube Videos to Uncover Marketing Trends

An oddly huge portion of us have seen teenage YouTube creators shooting informational videos on fidget spinner tricks in their backyards. Even if we don’t own a fidget spinner. Don’t lie. I’m still confused why people use fidget spinners. As a 23-year-old man with a…

smartphone productivity
Get More from Mobile with Micro-Moments

You may have been hearing us talk about the importance of micro-moments in mobile marketing. Google created micro-moments to describe the tiny moments in the consumer journey that help us define our audiences and market better.   But the experts at Google wanted to dive…

mobile site strategy
Your Mobile Site Matters-We Really Mean It

We’ve said it a few times and we’ll say it again: It’s really the time to start paying attention to your mobile site. In less than 5 months, page speed will be a factor in your page’s mobile search ranking. Despite this shift that could…

diverse audience
Increase Brand Awareness by Targeting a Diverse Audience

Often times, the business solutions we seek are hidden in plain sight. Earlier this month, beauty brand Make Up Forever discovered a fruitful opportunity for their business by simply analyzing Google Search data. What they found — and more importantly, how they used it —…

Google Stories
Thinking Ahead: How Google AMP Stories Have Us Excited for the Future

Earlier this week, Google announced that its testing an Instagram-esque update to search results. Calling them “AMP stories,“ these search results are a “mobile-focused format for delivering news and information as visually rich, tap-through stories.” If you didn’t get the gist from their video, publishers…

google search console
Google’s New Search Console: What That Means For SEO

Earlier this month, Google announced a new beta version of Search Console. It claims to yield a “simplified process of optimizing a website’s presence on Google Search.” As marketers, our ears have perked up. We begin to think, “Ok Google, what do I have to…

voice search optimization
Optimizing for Voice Search: Why It’s Mattering More

We’re talking, you’re talking, everybody’s talking. Aside from the popularity of voice search utilized on mobile devices, the use of this search method is becoming ever more apparent with the expansion of voice assistant products like Google Home and Amazon Echo.   Early in January,…

profit from marketing
Google’s New Adwords: Marketing Means Profit

For over 15 years, Google Adwords has constantly been reworked, modified, and updated. It wants to help you get the most out of your marketing dollars. But now it’s time to unveil a new era in cost calculating ad spend. With their newest model, they…

negative experience searches
Looking for Bad to Find the Good: A New Search Habit

As a business owner or marketer, we always want to focus on the good: why our products and services are good, why they will make you feel good, and why they are better than the rest. But with the good comes the bad, and we’re…

Will Google’s Profitability Model Forecast Success?

Recently, Google’s approached many agencies with their new profitability model in AdWords. Their goal is to take a look at actual success of AdWords at a higher level, but also a more in-depth look at a businesses profits through their advertising campaigns. Many businesses are…

mobile brand building google stat
Give Them What They Want: Mobile Brand Building

In one of think with Google’s most recent articles, “How to Make Every Mobile Moment a Brand Builder,” the idea of a holistic mobile experience is discussed. What are mobile moments and how should brands be taking advantage? It turns out that consumers place a lot…

consumer engagement
Google’s Guide to Contextual Marketing

You might have created the most compelling ad known to man, but what good is it if it’s not delivered in the right place and at the right time? To ensure that their messages make the biggest impact possible and increases customer engagement, Google has…

Google Hire, Helping Businesses Recruit More Efficiently

Google Hire is here to help make your company recruitment process more cost-friendly and effective: Google has just launched Google Hire: its newest app designed to help small and medium businesses recruit the right talent in the most efficient way possible. For any business, the…

Use Digital Marketing to Value Your Most Valuable Customers

Rather than devoting energy to reeling in new customers, focus on the needs of your existing customers. It’s easy for any company to believe that growth is strictly defined by numbers. Too much of today’s marketing focuses on customer-acquisition, and not enough on customer experience…

Improving Consumers' Mobile Experience: What to Invest in and Why
Improving Consumers’ Mobile Experience: What to Invest in and Why

Before today, companies were primarily concerned with being the most technologically advanced; technological superiority outweighed almost every other developmental aspect of the business endeavor. Today however, it is the digital user’s experience that demands the most attention and investment. Companies are no longer purely competing with…

Taking Advantage of Data: Adding Science to the Marketing Game

Science: Making Marketing Simpler With advancements in technology (i.e. Cloud), it is easier now, more than ever, for marketers to access and interpret data. Thus, it is critical that marketers today take time to consider the many ways to take advantage of data science in…

Why Channels Can’t Define Your Strategy

Putting the Consumers First Before today, the consumer’s experience was marked by the equally necessary, yet disjointed functionality of the online and physical worlds. Marketers were very much two-track-minded: focusing on improving the quality of online shopping and/or encounters, and separately working on enhancing physical…

The Future of Marketing: What You Need to Know Now

The future of online marketing is no longer a distant vision. In fact, it is materializing now, and fast. More crucially, every marketer should know that the rate at which this evolution is occurring is not in their hands, but those of the consumer—whose very needs determine the…

How Your Online Video May Make it to TVs Everywhere
How Your Online Video May Make it to TVs Everywhere

In today’s world media is no longer stagnant. Because of this something that was made for print may be seen on the Internet, and the same goes for video. Streaming video content from computers to televisions is now second nature. Thanks to devices such as…