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Google Updates

Will Google’s Profitability Model Forecast Success?

Recently, Google’s approached many agencies with their new profitability model in AdWords. Their goal is to take a look at actual success of AdWords at a higher level, but also a more in-depth look at a businesses profits through their advertising campaigns. Many businesses are…

mobile brand building google stat
Give Them What They Want: Mobile Brand Building

In one of think with Google’s most recent articles, “How to Make Every Mobile Moment a Brand Builder,” the idea of a holistic mobile experience is discussed. What are mobile moments and how should brands be taking advantage? It turns out that consumers place a lot…

consumer engagement
Google’s Guide to Contextual Marketing

You might have created the most compelling ad known to man, but what good is it if it’s not delivered in the right place and at the right time? To ensure that their messages make the biggest impact possible and increases customer engagement, Google has…

Google’s SOS Alerts are Here to Help

Technology continues to address real-world issues with Google’s latest feature: SOS Alerts.   When disaster strikes, real-time updates and relevant information are essential. We first look for the latest news regarding the crisis, as well as who and where to call for help. Too often…

Google Hire, Helping Businesses Recruit More Efficiently

Google Hire is here to help make your company recruitment process more cost-friendly and effective: Google has just launched Google Hire: its newest app designed to help small and medium businesses recruit the right talent in the most efficient way possible. For any business, the…

Use Digital Marketing to Value Your Most Valuable Customers

Rather than devoting energy to reeling in new customers, focus on the needs of your existing customers. It’s easy for any company to believe that growth is strictly defined by numbers. Too much of today’s marketing focuses on customer-acquisition, and not enough on customer experience…

Improving Consumers' Mobile Experience: What to Invest in and Why
Improving Consumers’ Mobile Experience: What to Invest in and Why

Before today, companies were primarily concerned with being the most technologically advanced; technological superiority outweighed almost every other developmental aspect of the business endeavor. Today however, it is the digital user’s experience that demands the most attention and investment. Companies are no longer purely competing with…

Taking Advantage of Data: Adding Science to the Marketing Game

Science: Making Marketing Simpler With advancements in technology (i.e. Cloud), it is easier now, more than ever, for marketers to access and interpret data. Thus, it is critical that marketers today take time to consider the many ways to take advantage of data science in…

Why Channels Can’t Define Your Strategy

Putting the Consumers First Before today, the consumer’s experience was marked by the equally necessary, yet disjointed functionality of the online and physical worlds. Marketers were very much two-track-minded: focusing on improving the quality of online shopping and/or encounters, and separately working on enhancing physical…

The Future of Marketing: What You Need to Know Now

The future of online marketing is no longer a distant vision. In fact, it is materializing now, and fast. More crucially, every marketer should know that the rate at which this evolution is occurring is not in their hands, but those of the consumer—whose very needs determine the…

How Your Online Video May Make it to TVs Everywhere
How Your Online Video May Make it to TVs Everywhere

In today’s world media is no longer stagnant. Because of this something that was made for print may be seen on the Internet, and the same goes for video. Streaming video content from computers to televisions is now second nature. Thanks to devices such as…

dynamic-search-ads
Dynamic Search Ads By Google AdWords

Dynamic ads can shake up your digital marketing strategy Google has recently introduced new improvements and features to Dynamic Search Ads in Google AdWords. Dynamic Search Ads or DSA, as they call them, allow you to reach customers searching on Google. The dynamic part is…

How Your Mobile Strategy Needs to Change

With fewer people going into stores these days, mobile marketing engagement is becoming increasingly more important. When people realize that they need something quickly, whether it be an item or just an answer, they turn to their phones to search for a solution. Google found…

New Marketing Analytics Data from Google

In 2016 Econsultancy and Google came together to do research on mobile-first marketing to find out how leading marketers have been able to exceed their business goals. The decision cycle has become more complex as people are moving through multiple devices and channels during the process. Measuring…

Brand New Updates for Google+
Brand New Updates for Google+

Thanks to the Internet, it’s nearly impossible to find a person who doesn’t have some social presence. Even still, when speaking of social media platforms, Google+ is barely on the list. For example, how often will you hear your friend saying, “check out what I…

Google’s Venture into the World of Travel

When planning a vacation or business trip what is your first search? It’s likely that you are thinking of one of those travels sites. You know the ones, they show you various flight options, in addition to recommendations of where to stay. Soon that may…

Could Google Dethrone Apple’s iPhone?

Although Apple’s iPhone series has been dominating the smartphone market for years, it doesn’t mean that they go unchallenged. Right after Apple released the latest iPhone 7, Google introduced their first smartphone – Pixel. Google aims to provide you the best Google experience, by bringing…

Google Is Making Travel Less Stressful

Going somewhere to enjoy a vacation or just heading home to spend time with your family? It doesn’t matter where you’re headed, flying is often a stressful and tiresome experience. Finding the right flight and booking the perfect hotel for your trip can be extremely…

Google Algorithm Update: Possum

A New Algorithm for Google On September 1st Google’s search algorithm was altered, and even though it wasn’t formally announced, that doesn’t make it any less important. Those following Google’s search patterns noticed this update already. This one quickly followed afterward. Some even say that…

Google Goes for Gold
Google Goes for Gold

Rio Olympics: Summer 2016 August 2016 will be remembered for two things: heat and the Rio Olympics. It seems as if everyone is tuning in to the competition, which is exactly what Google anticipated. They knew that people would have questions, be looking for information…

Google’s Extended Ads

If you are not using Google’s Extended Ads yet, then you are missing out big time. This extended ad feature from Google has been in beta testing for awhile, but now it has finally been released for all Google AdWords users. Oftentimes, marketers strive to…

google updates in june
Marketing Recap: 3 Important Google Updates in June

Within a span of just two weeks, numerous changes in the marketing industry have taken place. We compile all of the prominent headlines in the world of digital marketing to help brands catch up with all the latest updates and trends you need to know….

6 Questions to Why brands should use YouTube marketing
Q&A: Why Brands Should Start Using YouTube Marketing

Video Marketing is surely the fastest growing communication channel in 2016. In the 6th Annual YouTube Brandcast Event, Google used 6 Q&As to help brands understand the importance of using YouTube to convey business messages and expand the brand impact. This video summarizes the discussion…

What's happening in marketing during 6/1-6/10
[Recap 6/1-6/10] What’s Happening in the World of Marketing?

Marketing News Recap [6/1-6/10] A lot of new developments in the world of marketing have arisen in the past two weeks- more specifically in the area of digital marketing. From Google being accused of sending some advertisers their Chromebooks for free, to Yahoo revamping their…

Introduction to Google Travel Search for Mobile [Video]

Introducing Google Travel Search for Mobile [Update: Video] With the changing consumer behavior that the modern era is currently experiencing, booking a flight through a mobile device seems to be the norm lately. In fact, a recent study has shown that about 27% of travel…