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Ecommerce Strategy

2018 e-commerce trends
E-Commerce Trends That Will Shape Digital Ads in 2018 (Infographic)

New year, new trends. We know the world of e-commerce is constantly changing. Noticing trends before they happen is key.  It will only help mold your marketing and digital advertising tactics accordingly. What’s to Come In 2018, creativity, strategic targeting, and specific consumer demands are…

5 Tips For Writing Killer Google PPC Ads

Utilizing the Google AdWords Platform can dramatically increase traffic to your site, but I think you can agree that the paid search industry is extremely competitive. Competitors are bidding on the same keywords as you and the market is constantly changing. So, how do you…

Holiday Marketing Tips for Retailers

With all of the advances in the retail industry, the buyer’s journey has become infinitely more complicated. Consumers are bombarded with information overload, thus causing an increase in abandoned shopping carts. Having a well-developed marketing plan may not be enough to drive revenue this holiday…

Why & How to Optimize Ecommerce Sites for Mobile

In the spring of 2015, Google first launched its mobile-friendliness algorithm, which became one of the most significant ranking factors. Ecommerce sites should absolutely value this signal more, and here are the reasons. Why Ecommerce Needs Mobile SEO? SEO is important for mobile. Yotpo collected…

Benefits and Tips of AdWords Remarketing Campaigns
Benefits and Tips of AdWords Remarketing Campaigns

Many people ask one question “Should I use AdWords remarketing campaigns?” Our answer is absolutely yes. Remarketing campaign allows you to engage with customer after they view the website and then encourage them to take actions. Watch the video to learn more benefits of remarketing…

Saver For Your Holiday PPC Advertising
Last Minute Saver For Your Holiday PPC Advertising

Preparing for the holiday season can be a daunting task, especially for e-commerce sites. In case you hadn’t noticed, Pepper Gang is notorious for giving great digital marketing advice. That’s why we have come up with some tips just for you! Let us be your holiday…

Trends And Stats Of E-commerce You Need To Know In 2014

2014 is a big year for e-commerce. E-commerce business is expected to grow at a rapid rate. The rise of social networks and the adoption of mobile devices are transforming how consumers research products and make buying decisions. It’s important for e-commerce sites to understand…

Trends in online shopping behavior
Trends in E-Commerce for 2014

2013 was a banner year for eCommerce; online sales increased overall and sales on Cyber Monday increased over 20% to become the single biggest online shopping day in history (Source: Yahoo). Keep the fire lit under your e-commerce website by tracking these trends for 2014….

mobile
6 Ways to Improve E-Commerce Site for Mobile Users

Last summer, Google announced that your mobile site design wasn’t good enough.   The debate has been going on for some time: which is the best way to optimize your e-commerce website for mobile devices? Some say responsive design is best, while others say a…