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Digital Marketing

boston influencers
5 Inspirational Examples of Influencer Marketing in Boston

Just like most major cities, Boston is swimming with hordes of influencers. From foodies to fashionistas, businesses big and small are taking advantage of the pool of micro-influencers the city has to offer. If you haven’t entertained the idea of influencer marketing yet, prepare to…

digital agency traits
Top 5 Things to Look For in a Digital Agency

Selecting a digital agency can be a big decision for any company.  With all of the different agencies out there, it can be hard to find one that has what you are looking for. Here is a list that will help you identify the key…

profit from marketing
Google’s New Adwords: Marketing Means Profit

For over 15 years, Google Adwords has constantly been reworked, modified, and updated. It wants to help you get the most out of your marketing dollars. But now it’s time to unveil a new era in cost calculating ad spend. With their newest model, they…

video marketing future
The Future of Video Marketing

“Video is a mega trend, in a decade, video will look like as big a shift in the way we share and communicate as mobile has been.” Mark Zuckerberg, Co-founder & CEO of Facebook As marketers, a big part of our job is to find new…

behavioral science
How Behavioral Science Affects Marketing

What is Behavioral Science? Behavioral Science allow us to track down, analyze, and understand our decision making process and the criteria through focusing on physiological and economical perspectives. Marketing activities either directly or indirectly influence your buying decisions. So whenever you pick up that piece…

Furniture Market Trends Your Business Needs To Be On Top Of

The furniture business is an anomaly for marketing, and a lot of that comes from the nature of the industry. Products are typically purchased on a long term buying cycle, and therefore remarketing isn’t always useful. Trends are harder to follow since items are purchased…

chatbots marketing
Chatbots: Will Your Business’s Next Associate Be a Robot?

Image Courtesy of phrasee.co Many people picture a future with robots walking among us, where artificial intelligence has developed so much that these cyborgs are barely distinguishable from humans. Maybe that’s how Earth will one day be; a world where people have as many interactions…

Healthcare Marketing Millennial Moms
How Millennial Moms Choose Hospitals, and How To Cater To Them

People don’t think of hospitals like common goods. While a mother might experiment with new brands for food or clothes, they’ll only choose health care providers they trust to deliver the best results. And yes, it is mothers making that decision. 70% of millennial moms,…

Marketing Events That Should Be On Your Calendar Already

Any successful marketing professional knows to attend marketing events and conferences. They’re a great opportunity to learn new techniques, keep up with ever-changing technologies and become introduced to new programs. These events are also opportunities to network, collaborate with peers, and see what you’re competitors…

Your Guide to Right-Time vs. Real-Time Marketing
Your Guide to Right Time vs. Real Time Marketing

As a marketer, it is crucial to understand both right-time and real-time marketing. Furthermore, they are both relevant and applicable to most marketing scenarios. Some companies that insist that real time marketing should be prioritized over right-time marketing. Others defend the opposite. Right time marketing…

Pepper Talk: Video in Hospitality Branding

Information on the fly; that is how we choose to live today. Instant gratification and impatience are two common factors in the world of consumers and internet users, which is why terms like “click bait” are quickly becoming a part of every business’s vocabulary. But…

Marketing MedTech to the Individual Consumer
Marketing MedTech to the Individual Consumer

Marketing medical technology is far from simple. Healthcare is a changing landscape with many components. This includes doctors, administration, insurers, regulators and of course, the consumer. Sometimes it’s easy to lose sight of the individual consumer while marketing because there are so many other hoops…

Cryptocurrency: The Dollar’s Demise

Bitcoin and Cryptocurrency: What You Need to Know Perhaps you’ll hear it on the subway, or at your family dinner. Maybe you’ll catch it leaving a co-worker’s mouth, or see it in a friend’s enraged Facebook post. You might even feel it yourself. A deeply-rooted…

Ask PG- Remarketing for Hospitality Through Google Analytics
Ask PG | Remarketing for Hospitality Through Google Analytics

Re-engaging users from a list of cookies or advertising iD’s can be challenging. Thankfully Google Analytics has powerful tools to help you do just that. Although these advanced remarketing analytics are available to businesses from all industries, we focus specifically on hospitality in this video. With…

pepper-talk-multi-channel-marketing
Pepper Talk | Multi-Channel Marketing: Targeting For Success

The decision cycle is getting more complicated as people use multiple channels and devices to move through awareness and consideration to purchasing a product/service. However, digital advertising through Google allows you to reach potential customers on many channels (often called omnichannel). You can use these…

Digital Marketing Checklist for Local Business
Digital Marketing Checklist for Local Business

It may not seem to be difficult to start a local business, but when it comes to attracting customers that really matter to your business, it’s not that easy. You need a strategic digital marketing plan that specifically focuses on targeting and appealing to potential…

How to Take Advantage of #SmallBizSat

The weekend following Thanksgiving is no doubt the busiest shopping weekends of the year. With Christmas and Hanukkah right around the corner ‘tis the season for presents. There’s crowd favorites Black Friday and Cyber Monday. But, most noteworthy for entrepreneurs, is Small Business Saturday. If you’re…

Discover the 15 Biggest Brands in America

Kantar Media works with companies like Google, Twitter and Havas to generate the latest insights and data in the world of advertising. Recently, they published their top list of 2015 brand ad spenders in the United States. As a result, we’ve compiled a list of…

5 Ways to Use Instagram Stories for Your Business

Instagram’s newest feature, Stories, was released on August 2nd, and is one of the biggest additions to the social networking site. The feature offers users the ability to upload content that will only last for 24 hours, creating a new opportunity for businesses on social…

Digital marketing impact on local brands
Impact of Digital Marketing on Local Brands

Are you wondering the impact of digital marketing on local brands? A study conducted by Google reveals the complex relationship between online and in-store shopping and dispels three common myths. Check out our infovideo for this important info. Myth #1 Search results only send consumers to…

Internet Radio + Mobile Marketing
Is Audio the Next Big Thing for Mobile Marketing?

According to Google’s Consumer Barometer, 33% of Americans stream music on their smartphones weekly. Even more compelling is that the average American streams 25 hours of music per week via internet radio. When streaming music, consumers are listening in the background of doing other tasks such as…

google updates in june
Marketing Recap: 3 Important Google Updates in June

Within a span of just two weeks, numerous changes in the marketing industry have taken place. We compile all of the prominent headlines in the world of digital marketing to help brands catch up with all the latest updates and trends you need to know….

Genius Ways to use QR codes in marketing campaigns
Genius Ways to Use QR Codes in Marketing Campaigns

Use of QR Codes in Marketing The arrival of the mobile era changes customer’s buying experience as well as breaks down the decision-making journey into hundreds of intent-driven micro-moments (Google, 2016). For brands, every micro-moment means a match point to win or lose a customer….

Mobile Devices Dominate Social Media Browsing

Users are browsing social media more and more on mobile devices, up 12% from 2013, with Facebook still leading the pack in overall usage. comScore’s 2016 U.S. Cross-Platform Future in Focus revealed definitively something that most people were slowly realizing on their own; almost all…

Guide to useful tools for digital marketing planning
Guide to Useful Tools for Digital Marketing Management

There are tons of tools in the market that claim to help brands manage digital marketing strategy efficiently. From scheduling a social post to measuring an ad campaign, choosing the right tools could be overwhelming. Here are some of our recommendations that might be suitable for…