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Digital Marketing

boutique marketing agency
Why a Boutique Agency May Be Your Best Option
*Disclaimer--- we understand that some of this information is a generalization and some pieces may not apply to all big agencies. We’re just here to help you explore and consider the options best for your business. There’s a lot to think about when considering new...
spa marketing ideas
Marketing Tips to Put Your Spa on the Map

Self-care and wellness have become a stand-out trend of the past years. Tradition doesn’t appeal to the masses. Consumers crave treatments and experiences that align with their needs. Driven by unprecedented stress, the spa and wellness industry has grown exponentially, making it an arduous process…

boston influencers
5 Inspirational Examples of Influencer Marketing in Boston

Just like most major cities, Boston is swimming with hordes of influencers. From foodies to fashionistas, businesses big and small are taking advantage of the pool of micro-influencers the city has to offer. If you haven’t entertained the idea of influencer marketing yet, prepare to…

digital agency traits
Top 5 Things to Look For in a Digital Agency
Selecting a digital agency can be a big decision for any company.  With all of the different agencies out there, it can be hard to find one that has what you are looking for. Here is a list that will help you identify the key...
profit from marketing
Google’s New Adwords: Marketing Means Profit

For over 15 years, Google Adwords has constantly been reworked, modified, and updated. It wants to help you get the most out of your marketing dollars. But now it’s time to unveil a new era in cost calculating ad spend. With their newest model, they…

video marketing future
The Future of Video Marketing
  “Video is a mega trend, in a decade, video will look like as big a shift in the way we share and communicate as mobile has been.” Mark Zuckerberg, Co-founder & CEO of Facebook   As marketers, a big part of our job is to...
behavioral science
How Behavioral Science Affects Marketing

What is Behavioral Science? Behavioral Science allow us to track down, analyze, and understand our decision making process. We can analyze  the criteria through focusing on physiological and economical perspectives. Marketing activities either directly or indirectly influence your buying decisions. So whenever you pick up…

Furniture Market Trends Your Business Needs To Be On Top Of

The furniture business is an anomaly for marketing, and a lot of that comes from the nature of the industry. Products are typically purchased on a long term buying cycle, and therefore remarketing isn’t always useful. Trends are harder to follow since items are purchased…

chatbots marketing
Chatbots: Will Your Business’s Next Associate Be a Robot?

Image Courtesy of phrasee.co Many people picture a future with robots walking among us, where artificial intelligence has developed so much that these cyborgs are barely distinguishable from humans. Maybe that’s how Earth will one day be; a world where people have as many interactions…

Healthcare Marketing Millennial Moms
How Millennial Moms Choose Hospitals, and How To Cater To Them

People don’t think of hospitals like common goods. While a mother might experiment with new brands for food or clothes, they’ll only choose health care providers they trust to deliver the best results. And yes, it is mothers making that decision. 70% of millennial moms,…

Your Guide to Right-Time vs. Real-Time Marketing
Your Guide to Right Time vs. Real Time Marketing

As a marketer, it is crucial to understand both right-time and real-time marketing. Furthermore, they are both relevant and applicable to most marketing scenarios. Some companies that insist that real time marketing should be prioritized over right-time marketing. Others defend the opposite. Right time marketing…

Pepper Talk: Video in Hospitality Branding

Information on the fly; that is how we choose to live today. Instant gratification and impatience are two common factors in the world of consumers and internet users, which is why terms like “click bait” are quickly becoming a part of every business’s vocabulary. But…

medtech
Marketing MedTech to the Individual Consumer

Marketing medical technology is far from simple. Healthcare is a changing landscape with many components. This includes doctors, administration, insurers, regulators and of course, the consumer. Sometimes it’s easy to lose sight of the individual consumer while marketing because there are so many other hoops…

Ask PG- Remarketing for Hospitality Through Google Analytics
Ask PG | Remarketing for Hospitality Through Google Analytics

Re-engaging users from a list of cookies or advertising iD’s can be challenging. Thankfully Google Analytics has powerful tools to help you do just that. Although these advanced remarketing analytics are available to businesses from all industries, we focus specifically on hospitality in this video. With…

pepper-talk-multi-channel-marketing
Pepper Talk | Multi-Channel Marketing: Targeting For Success

The decision cycle is getting more complicated as people use multiple channels and devices to move through awareness and consideration to purchasing a product/service. However, digital advertising through Google allows you to reach potential customers on many channels (often called omnichannel). You can use these…

How to Take Advantage of #SmallBizSat

The weekend following Thanksgiving is no doubt the busiest shopping weekends of the year. With Christmas and Hanukkah right around the corner ‘tis the season for presents. There’s crowd favorites Black Friday and Cyber Monday. But, most noteworthy for entrepreneurs, is Small Business Saturday. If you’re…

instagram stories
5 Ways to Use Instagram Stories for Your Business

Instagram’s newest feature, Stories, was released on August 2nd, and is one of the biggest additions to the social networking site. The feature offers users the ability to upload content that will only last for 24 hours, creating a new opportunity for businesses on social…

Internet Radio + Mobile Marketing
Is Audio the Next Big Thing for Mobile Marketing?

According to Google’s Consumer Barometer, 33% of Americans stream music on their smartphones weekly. Even more compelling is that the average American streams 25 hours of music per week via internet radio. When streaming music, consumers are listening in the background of doing other tasks such as…

QR codes
Genius Ways to Use QR Codes in Marketing Campaigns

Use of QR Codes in Marketing The arrival of the mobile era changes customer’s buying experience as well as breaks down the decision-making journey into hundreds of intent-driven micro-moments (Google, 2016). For brands, every micro-moment means a match point to win or lose a customer….

Mobile Devices Dominate Social Media Browsing

Users are browsing social media more and more on mobile devices, up 12% from 2013, with Facebook still leading the pack in overall usage. comScore’s 2016 U.S. Cross-Platform Future in Focus revealed definitively something that most people were slowly realizing on their own; almost all…

Guide to useful tools for digital marketing planning
Guide to Useful Tools for Digital Marketing Management

There are tons of tools in the market that claim to help brands manage digital marketing strategy efficiently. From scheduling a social post to measuring an ad campaign, choosing the right tools could be overwhelming. Here are some of our recommendations that might be suitable for…

WAIT! These are Mobile Marketing STATS That You Need to Know

Here’s some key mobile marketing statistics that marketers & advertisers should care about. They will also change your perspective on how you think about your mobile audience. 1. There are 3.65 billion unique mobile users, worldwide. We Are Social Singapore, 2015 2. There are 1.68 billion…

7 of the Most Genius Mobile Marketing Campaigns

Digital marketing and advertising is no longer about reach and frequency; it’s about identity, demographics, and immediacy. These factors are now more important than brand loyalty. Marketers now must be present in apps, social media, short videos and digital ads to hit customers in ‘micromoments.’…

auto journey
Auto Shopper’s Decision Making Journey Explained

In this week’s Pepper Gang training, we went through the latest study Google did for automotive marketing. While we talk about the importance of customer’s buying journey a lot, we seldom take a close look at an individual customer’s actions. This time, Google’s research gives…