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Digital Advertising

small business advertising
How Small Businesses Can Get the Most out of Digital Advertising
Today, digital marketing is obviously important in the world of business. What many people need to realize though, is that this doesn’t just apply to big businesses and large corporations. It’s important for local businesses to get involved as well. It can provide excellent opportunities...
Remarketing in eCommerce: Hot Hacks (Infographic)

Our main goal as a business always seems to be to go big. Get more clients, reach a wider audience, find more people to love us. And we tend to create our digital marketing campaigns accordingly. Out with the old and in with the new….

advertising for attorneys
Three Secrets of Digital Advertising for Attorneys

Long gone are the days where a law firm or solo practitioner could place an ad in the Yellow Pages. The best way at the time to derive the majority of business. In 2018, the top three ways for a lawyer to advertise are the…

Facebook Messenger
Digital Advertising in 2018: What We’re Seeing So Far

“I am looking forward to getting to do things I have never done before” -Tony Danza …not very often can you squeeze a Tony Danza quote into an article about digital advertising When it comes to digital advertising, there are some things that never seem…

new adwords platform
The New AdWords and Our Favorite Features

We live in a world driven by constant innovation. Few companies understand this as well as Google. This made it even more surprising that Google had gone nearly 15 years without updating AdWords, especially given that roughly 90% of the tech giant’s annual revenue is…

Attribution Model
Conversion Attribution Model: What’s Its Worth?
You’ve probably heard the term Attribution Model recently and maybe wondered what it was – or maybe you understand it but don’t fully understand the benefits. In today’s update, we’ll walk you through what Attribution Models are and why you, as an advertiser should be...
Holiday digital advertising
Ramp Up Your Digital Advertising This Holiday Season

Each year the holiday season seems to come sooner and sooner. This Black Friday and Cyber Monday, 46% of shoppers will be shopping on the go on or in the comfort of their own home, so I think we can all can agree on the importance…

Will Google’s Profitability Model Forecast Success?

Recently, Google’s approached many agencies with their new profitability model in AdWords. Their goal is to take a look at actual success of AdWords at a higher level, but also a more in-depth look at a businesses profits through their advertising campaigns. Many businesses are…

5 Tips For Writing Killer Google PPC Ads

Utilizing the Google AdWords Platform can dramatically increase traffic to your site, but I think you can agree that the paid search industry is extremely competitive. Competitors are bidding on the same keywords as you and the market is constantly changing. So, how do you…

How You Can Use Geofencing in AdWords

Find your target location and audience with this crucial tool Did you know that geofencing can help a business in so many ways? Stefanie Daneau, our very own co-founder and Director of Business Development sits down with Tim Jordan, Google’s Agency Development manager to break…

dynamic-search-ads
Dynamic Search Ads By Google AdWords

Dynamic ads can shake up your digital marketing strategy Google has recently introduced new improvements and features to Dynamic Search Ads in Google AdWords. Dynamic Search Ads or DSA, as they call them, allow you to reach customers searching on Google. The dynamic part is…

agency
Ignore: Things AdWords Agencies Tell You

If you are in the process of hiring, or are thinking of hiring an AdWords Agency, there’s a series of selling points that you’ll probably come across in many of their sales pitches. Some of these points are valid, but you should be aware of…

5 Social Media Mistakes Small Business should avoid
5 Social Media Mistakes Small Business Should Avoid

Social media marketing is probably the easiest way for small businesses to build and promote their brand. It seems impossible to find a business that’s not on social media; however, that doesn’t make social media the best marketing tool. Without strategies, you may not get…

Holiday Marketing Tips for Retailers

With all of the advances in the retail industry, the buyer’s journey has become infinitely more complicated. Consumers are bombarded with information overload, thus causing an increase in abandoned shopping carts. Having a well-developed marketing plan may not be enough to drive revenue this holiday…

Google’s Extended Ads

If you are not using Google’s Extended Ads yet, then you are missing out big time. This extended ad feature from Google has been in beta testing for awhile, but now it has finally been released for all Google AdWords users. Oftentimes, marketers strive to…

digital advertising tips
9 Ways to Improve Your Digital Advertising

You are probably doing digital advertising – paid search, video, display – you name it. But is your advertising performing well? Not really. That’s why you are reading this article to look for some digital advertising tips. Here we present 9 ways to improve your…

mobile devices advertising channel
Mobile – The Fastest Growing Advertising Channel

Mobile devices are everywhere and its growth is evident in today’s world. With the change of consumer’s behavior, marketers can no longer ignore mobile as an advertising channel. In fact, as mobile users continue to grow, advertising through mobile devices will account for 3/4 of…

Why Your Brand Needs Mobile-Focused Social Media Advertising

67% of consumers begin their purchase journey on one device and move to another before they make any decision. A majority of mobile users are browsing the Internet using multiple devices. Because of this, it is more difficult than ever for advertisers to track actions,…

4 Must-Do’s When Advertising on Mobile

Since most of us have a mobile phone, you know there’s no escaping ads and promotions. Mobile advertising isn’t going anywhere and marketers & advertisers need to continue to be present in this platform. Here are some insider strategies for digital advertisers to try when…

5 Benefits of Advertising on Mobile Devices

Don’t get it twisted; digital and mobile advertising are not the same! As the preference for digital, TV, radio & print shifts towards mobile devices, advertisers & marketers are coming across new challenges to get mobile advertising done right. Here’re the benefits of using mobile…

How To Create Facebook Videos Ads That Drive Revenue

Facebook’s News Feed algorithm favors video content over all other types of content you can post within the platform. Because of this, Facebook video ads are becoming a powerful way businesses engage with their audiences, all while building brand awareness. Before you start paying for…

video-ad-effectiveness
How Demographics and Storytelling Style Affect Video Ad Effectiveness

How to Improve Video Ad Effectiveness To help more businesses understand in-depth video advertising and how to improve video ad effectiveness, we created this infovideo from Think with Google’s latest research on YouTube video advertising effectiveness. Through this video and the experiment, you’ll be able to…