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Digital Advertising

Holiday digital advertising
Ramp Up Your Digital Advertising This Holiday Season

Each year the holiday season seems to come sooner and sooner. This Black Friday and Cyber Monday, 46% of shoppers will be shopping on the go on or in the comfort of their own home, so I think we can all can agree on the importance…

Will Google’s Profitability Model Forecast Success?

Recently, Google’s approached many agencies with their new profitability model in AdWords. Their goal is to take a look at actual success of AdWords at a higher level, but also a more in-depth look at a businesses profits through their advertising campaigns. Many businesses are…

5 Tips For Writing Killer Google PPC Ads

Utilizing the Google AdWords Platform can dramatically increase traffic to your site, but I think you can agree that the paid search industry is extremely competitive. Competitors are bidding on the same keywords as you and the market is constantly changing. So, how do you…

Marketing Tips to Put Your Spa on the Map

Nothing beats a day at the spa; in today’s high stress world, many consumers would enjoy a regular visit for massages, a sauna, or even a pedicure. However, getting customers to think about this luxury enough to book the appointment can prove extremely difficult. Even…

How You Can Use Geofencing in AdWords

Find your target location and audience with this crucial tool Did you know that geofencing can help a business in so many ways? Stefanie Daneau, our very own co-founder and Director of Business Development sits down with Tim Jordan, Google’s Agency Development manager to break…

dynamic-search-ads
Dynamic Search Ads By Google AdWords

Dynamic ads can shake up your digital marketing strategy Google has recently introduced new improvements and features to Dynamic Search Ads in Google AdWords. Dynamic Search Ads or DSA, as they call them, allow you to reach customers searching on Google. The dynamic part is…

Ignore: Things AdWords Agencies Tell You

If you are in the process of hiring, or are thinking of hiring an AdWords Agency, there’s a series of selling points that you’ll probably come across in many of their sales pitches. Some of these points are valid, but you should be aware of…

5 Social Media Mistakes Small Business should avoid
5 Social Media Mistakes Small Business Should Avoid

Social media marketing is probably the easiest way for small businesses to build and promote their brand. It seems impossible to find a business that’s not on social media; however, that doesn’t make social media the best marketing tool. Without strategies, you may not get…

Holiday Marketing Tips for Retailers

With all of the advances in the retail industry, the buyer’s journey has become infinitely more complicated. Consumers are bombarded with information overload, thus causing an increase in abandoned shopping carts. Having a well-developed marketing plan may not be enough to drive revenue this holiday…

Discover the 15 Biggest Brands in America

Kantar Media works with companies like Google, Twitter and Havas to generate the latest insights and data in the world of advertising. Recently, they published their top list of 2015 brand ad spenders in the United States. As a result, we’ve compiled a list of…

Google’s Extended Ads

If you are not using Google’s Extended Ads yet, then you are missing out big time. This extended ad feature from Google has been in beta testing for awhile, but now it has finally been released for all Google AdWords users. Oftentimes, marketers strive to…

digital advertising tips
9 Ways to Improve Your Digital Advertising

You are probably doing digital advertising – paid search, video, display – you name it. But is your advertising performing well? Not really. That’s why you are reading this article to look for some digital advertising tips. Here we present 9 ways to improve your…

What's happening in marketing during 6/1-6/10
[Recap 6/1-6/10] What’s Happening in the World of Marketing?

Marketing News Recap [6/1-6/10] A lot of new developments in the world of marketing have arisen in the past two weeks- more specifically in the area of digital marketing. From Google being accused of sending some advertisers their Chromebooks for free, to Yahoo revamping their…

mobile devices advertising channel
Mobile – The Fastest Growing Advertising Channel

Mobile devices are everywhere and its growth is evident in today’s world. With the change of consumer’s behavior, marketers can no longer ignore mobile as an advertising channel. In fact, as mobile users continue to grow, advertising through mobile devices will account for 3/4 of…

Why Your Brand Needs Mobile-Focused Social Media Advertising

67% of consumers begin their purchase journey on one device and move to another before they make any decision. A majority of mobile users are browsing the Internet using multiple devices. Because of this, it is more difficult than ever for advertisers to track actions,…

4 Must-Do’s When Advertising on Mobile

Since most of us have a mobile phone, you know there’s no escaping ads and promotions. Mobile advertising isn’t going anywhere and marketers & advertisers need to continue to be present in this platform. Here are some insider strategies for digital advertisers to try when…

5 Benefits of Advertising on Mobile Devices

Don’t get it twisted; digital and mobile advertising are not the same! As the preference for digital, TV, radio & print shifts towards mobile devices, advertisers & marketers are coming across new challenges to get mobile advertising done right. Here’re the benefits of using mobile…

How To Create Facebook Videos Ads That Drive Revenue

Facebook’s News Feed algorithm favors video content over all other types of content you can post within the platform. Because of this, Facebook video ads are becoming a powerful way businesses engage with their audiences, all while building brand awareness. Before you start paying for…

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How Demographics and Storytelling Style Affect Video Ad Effectiveness

How to Improve Video Ad Effectiveness To help more businesses understand in-depth video advertising and how to improve video ad effectiveness, we created this infovideo from Think with Google’s latest research on YouTube video advertising effectiveness. Through this video and the experiment, you’ll be able to…

7 Things to Avoid When Advertising on YouTube
7 Things to Avoid When Advertising on YouTube

One of the ways to tackle video advertising for your brand is to advertise on YouTube. Make sure you aren’t making these common mistakes… 1. You don’t fully understand what YouTube can do for your brand.  Yup, we’re stating the obvious but you can set…

advertise video on instagram
Why You Should Use Video Advertising on Instagram

Instagram Video Ads Instagram has had a lot of updates recently. After reviewing all of them, they all had one thing in common: Instagram wants your brand to advertise. The developers of the platform knew that advertisement is shifting from television to digital. Because of…

12 Mind Blowing Video Advertising STATs of 2016

Online video is a digital trend that is not going anywhere. How do we know this? Because we’ve compiled the most current video advertising stats from the most trusted digital resources we could find. As digital advertisers, insights like these statistics, should be a roadmap for…

Benefits and Tips of AdWords Remarketing Campaigns
Benefits and Tips of AdWords Remarketing Campaigns

Many people ask one question “Should I use AdWords remarketing campaigns?” Our answer is absolutely yes. Remarketing campaign allows you to engage with customer after they view the website and then encourage them to take actions. Watch the video to learn more benefits of remarketing…

consider video in advertising
Why You Should Consider Video in Digital Advertising Strategy

Video should definitely be in your online and digital advertising strategy. Reasons? Video consumption is no longer “prime time”; it is all the time. With the technology evolution, videos are now everywhere and available on all devices (smartphones, tablets, computer…) To drive more customers, you…