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Content Marketing

2018 SEO predictions
2018 Content and SEO Predictions

SEO and content are changing. Not just the way we do it, but the way people look at it as well. We tuned into the Content Marketing Institute’s webinar “2018 Content & SEO Predictions,” to learn a little bit about what’s to come. Speakers Wil…

guest blogging
7 Reasons Why Guest Posting is The Key to your Success

Having a blog can involve quite the upkeep, but don’t you love it when your hard work reaps its benefits? In a recent study conducted by HubSpot, marketers who value content creation and blogging are 13 times more likely to enjoy a positive shift in…

Generation ‘Self’: Millennial Marketing

The newest consumer: the millennial To be an advertiser simply means to be a convincer. But, it also means being a social analyst, an understander, and a persuader. As time progresses, so does the media and technology. But, to be successful, advertisers must keep up…

The One Thing Your Business Might Be Missing

It seems like with each passing day Americans become more and more skeptical of the media, with people looking for the truth and wanting to get straight to the point. Unfortunately, people have an inherent distrust of advertising. However, there is a new trend in…

Improve Your Business Now: Why Your Company Needs Its Own Blog

The Merriam-Webster dictionary defines a blog as “a regular feature appearing as a part of an online publication that typically relates to a particular topic and consists of articles and personal commentary by one or more authors.” You probably keep up with a few blogs…

Marketing Trends to Inform Your 2017 Marketing Plan

As 2016 is about to end, developing a whole new marketing plan for the new year is a must. In case you’re wondering what should be included in the plan, we’ve picked 4 trends that we think are the most important to include in your…

How to promote your mobile apps through integrated marketing
How To Promote Your Mobile Apps Through Integrated Marketing

Mobile Applications as the Future of Marketing With more consumers on the go and the shortening of individual’s attention spans, mobile applications seem to be the best way to market a lot of products and services nowadays. In an article by Smart Insights, over 89%…

How to Repurpose Social Content to Save Time & Maximize Leads
Why and How to Recycle & Repurpose Your Awesome Content

Content: Reuse, recycle, repurpose For many inbound marketers, the most difficult thing in the whole strategy implementation process is to keep creating great content to increase exposure and keep the audience interested. To keep coming up with appealing topics and unique articles is challenging. Not…

what's the difference between a blog post and an article
The Truth About Blog Posts vs. Articles

Blog content is a huge part of SEO, but do you know the difference between blog posts and articles? How do these two different types of content help your business grow? Check out our explanation to learn more.

Push and Pull Marketing
New Push and Pull Marketing for 2015

In the past, push marketing was used extensively through television and print advertising, telemarketing, and other one-way methods, leaving little room for dialogue between brand and audience.Those mass communications are becoming less and less effective as consumers are increasingly able to reach into the ‘net and pull out the information they need to make informed purchases. We cover the push and pull bases so you can reach your targets.

Halloween content marketing strategy
The 6 Halloween Costumes of Your Content Marketing Strategy

By Jennifer (Twitter: @jen_peppergang)   If you haven’t jumped on the content marketing bandwagon, it’s time! Writing fun and informative content has been proven effective for attracting, engaging and converting consumers into paying customers. Content marketing may also be especially important for small businesses looking to…

holiday marketing
6 Simple Ways to Start Preparing for Holiday Marketing

By Jennifer (@jen_peppergang)   Summer has officially come to a close, as September 22nd marks the first official day of autumn. Time to embrace the crisp air, changing foliage, hot apple cider, and . . . holiday marketing. We know you’re just coming to grips…

Content Marketing
Content Marketing: Turn Interested People Into Customers

By Sun Sun (Twitter: @sunpeppergang)   As search engine optimization (SEO) has evolved in recent years, it has become clear that small businesses need to include certain content in the website to drive the traffic, capture the lead and remain competitive in the rankings. Content…

Visual Content Marketing: The Power You Didn’t Know

By Remington Stone   Have you ever heard the expression, “A picture is worth 1000 words?” This statement is more than true in 2014 with the boom of digital marketing and the increased users on the Internet. A visual experience will catch the user’s attention…

Content is King Lion
Search Engine Optimization Strategy – Content Is King

by Stefanie Daneau   We’ve heard a lot in the last few years how, in digital marketing, content is king. But just having content as part of your SEO strategy is not enough. It’s important to know what kind of content to produce, how much…

Blogging: How to Actually Kind of Like It.

While cruising through Linked In–Wait. You’re all on Linked In, right? Well, if not, stay tuned for an upcoming blog post on why you should be. Because you should. So I was on Linked In and I came across a post by someone who didn’t…