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Content Marketing

video marketing strategy
Why The Gang Films Videos
  At Pepper Gang, we love making videos. And our talented videographer, Dante Ferguson, knows exactly what he's doing. Whether he's filming Pepper Talks, documenting business trips to New York City, or creating original content for our various clients, he is always applying our video...
captivating content
Pepper Talk: Creating Captivating Content

At Pepper Gang, we like to follow the rule, “do it well, or don’t do it at all.” It applies to infinite pieces of the marketing world. So why would content be any different? Go ahead, do all of the “right” things. Optimize your blog…

law firm blog
Your Law Firm Blog: A Tool For Driving Traffic

Did you know that 96% of people seeking legal advice use a search engine? Still, an astounding amount of lawyers do not blog or seldom update the blogs they have. Lawyers and law firms who implement a content marketing plan can gain a competitive advantage….

2018 SEO predictions
2018 Content and SEO Predictions

SEO and content are changing. Not just the way we do it, but the way people look at it as well. We tuned into the Content Marketing Institute’s webinar “2018 Content & SEO Predictions,” to learn a little bit about what’s to come. Speakers Wil…

guest posting
7 Reasons Why Guest Posting is The Key to your Success

Having a blog can involve quite the upkeep, but don’t you love it when your hard work reaps its benefits? In a recent study conducted by HubSpot, marketers who value content creation and blogging are 13 times more likely to enjoy a positive shift in…

Generation ‘Self’: Millennial Marketing

The newest consumer: the millennial To be an advertiser simply means to be a convincer. But, it also means being a social analyst, an understander, and a persuader. As time progresses, so does the media and technology. But, to be successful, advertisers must keep up…

The One Thing Your Business Might Be Missing

It seems like with each passing day Americans become more and more skeptical of the media, with people looking for the truth and wanting to get straight to the point. Unfortunately, people have an inherent distrust of advertising. However, there is a new trend in…

Improve Your Business Now: Why Your Company Needs Its Own Blog

The Merriam-Webster dictionary defines a blog as “a regular feature appearing as a part of an online publication that typically relates to a particular topic and consists of articles and personal commentary by one or more authors.” You probably keep up with a few blogs…

How to promote your mobile apps through integrated marketing
How To Promote Your Mobile Apps Through Integrated Marketing

Mobile Applications as the Future of Marketing With more consumers on the go and the shortening of individual’s attention spans, mobile applications seem to be the best way to market a lot of products and services nowadays. In an article by Smart Insights, over 89%…

How to Repurpose Social Content to Save Time & Maximize Leads
Why and How to Recycle & Repurpose Your Awesome Content

Content: Reuse, recycle, repurpose For many inbound marketers, the most difficult thing in the whole strategy implementation process is to keep creating great content to increase exposure and keep the audience interested. To keep coming up with appealing topics and unique articles is challenging. Not…

what's the difference between a blog post and an article
The Truth About Blog Posts vs. Articles

Blog content is a huge part of SEO, but do you know the difference between blog posts and articles? How do these two different types of content help your business grow? Check out our explanation to learn more.