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Automotive Strategy

auto journey
Auto Shopper’s Decision Making Journey Explained

In this week’s Pepper Gang training, we went through the latest study Google did for automotive marketing. While we talk about the importance of customer’s buying journey a lot, we seldom take a close look at an individual customer’s actions. This time, Google’s research gives…

Auto Remarketing
The Future of Auto Marketing Could Be a Little Creepy | Adweek

The Future of Auto Marketing Could Be a Little Creepy | Adweek. In an article about the recent J.D. Power Automotive Marketing Roundtable, Adweek discussed how the future of automotive marketing could walk a fine line between readily available…and just plain creepy. Read the article to…

Google auto survey results
Google: How Digital Drives Auto Shopping

In November of 2013 Google came out with the results of its research study on how automotive shoppers research their next auto purchase. We performed a similar survey. Read the Pepper Gang survey of auto shoppers. Here are the highlights from the Google study, and…

car shopping research
Digital Drives Auto Shopping, and Other Insights from Google

Wondering how to reach people who are shopping for their next new car? Google did your research for you. They looked into how digital drives auto research and purchasing decisions. Here are some key observations: Auto shoppers do more research than ever before–checking, on average,…

car shopping survey
Take Our Survey: The Internet, Car Shopping, and You

by Kimberly Paine   Take our survey here:   Thanks to the internet, no one can tell us how to shop. The proliferation of digital media, mobile technology, and the ability to crowdsource information from social media and product reviews mean consumers more now more knowledgeable…

fiat uses digital media to drive brand awareness
Auto Maker FIAT Uses Digital to Grow in US Soil

You probably remember the ad. That ad where the cars dive into the waters off the Italian coast and swim to America? We thought so. FIAT returned to our shores in 2011 after 28 years hoping to find an audience in the US market. But…

flickr: Ted & Dani
Pepper Gang Hired by Nutley KIA of New Jersey

Cambridge area digital media marketing company, Pepper Gang, announced its newest partnership on Tuesday. The partnership connects Pepper Gang with Nutley KIA, the neighborhood Kia dealership of Nutley, NJ and the nearby capital of Newark.   “We are very happy to partner with Nutley KIA,”…