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Case Studies

Brewing Up Success

UMass Boston

Education Case Study

Situation:

Client was looking to implement a unique strategy to drive recruitment.

Solution:

Pepper Gang reviewed prior year strategies, target audience, major market and developed a plan to drive more brand awareness in foreign markets with high interest for programs offered.

Results:

Acquisition across channels grew by over 12%. Recruitment related interest grew by over 1000% from previous year.

Hospitality Case Study

Situation:

Advertising had reached a plateau, client was looking to expand their market to gain bookings through slower seasons.

Solution:

Pepper Gang implemented a unique strategy to differentiate client among competitors. Pepper Gang implemented an integrated strategy to compliment each channel.

Results:

Comparing year over year – 400% Goal Conversion Rate increase

Hospitality case study
WW

Ecommerce Case Study

Situation:

Client was not satisfied with their results from paid advertising. They had been running a campaign for a couple of years, their sales were down and the cost to maintain the advertising just didn’t make sense to continue.

Solution:

Pepper Gang’s goal was to completely revamp and optimize their advertising account to build more efficiently running campaigns.

Results:

Achieved a decrease in costs of 25%, conversion rate increased 73%

Health And Fitness Case Study

Situation:

Hypervibe came to Pepper Gang running a campaign for a short time looking to build brand awareness, dominate the marketplace and increase leads.

Solution:

Pepper Gang started by building a strategy that included targeting multiple channels in stage 1. Then after building further brand awareness, focused efforts to drive more direct sales.

Results:

Achieved a decrease in cost per click of 13.5%, and a 53% increase in conversions, as well as a 21% increase in brand name recall.

hypervibe
NUTLEY-KIA

Auto Industry Case Study

Situation:

Client came to Pepper Gang looking for assistance in growing the reach in their local area. They wanted their presence felt in their local community. Unfortunately their social media efforts did little more than showcase their sales offers.

Solution:

Pepper Gang built a full plan and strategy to focus on social media platforms. Their goal was to understand the local markets unique needs and the brands unique voice to develop a social plan that would hit engagement goals. They wanted to drive more fans to social pages as well as increase engagement.

Results:

Brand engagement reached to over 5,000 fans in 3 short months. Inconsistent ‘salesy’ approach was turned into a local trusted source for news, events and networking.

Hospitality Industry Case Study

Situation:

Client was looking to grow their reach in their local area to drive an increase in bookings.

Solution:

Pepper Gang built a comprehensive strategy in paid advertising to target the area the client was looking to expand to. Pepper Gang focused display advertising campaigns on their target audience with a seasonal focus. They targeted people booking via mobile device with a tailored message. Pepper Gang also developed a keyword strategy, advanced targeting options such as similar audience, and remarketing  to reach the audience based on their booking decision cycle.

Results:

Impressions increased 507% in the targeted area, phone call conversions increased 62.7%, while booking conversions increased 118.6%.

MILL-FALLS