Call-Only Campaigns from Google1 min read

Mobile marketing and shopping is an important strategy for any digital campaign. Especially small and locally targeted businesses. With all this focus on mobile, Google’s got some updates that you shouldn’t miss. Just last week Google announced a new feature in AdWords called a Call Only campaign.
 

70% of mobile searchers call a business directly from search results

 

This new campaign type will allow business who’d prefer to get phone calls directly to setup campaigns with a click to call feature. Click to call isn’t a new feature, but these new campaigns are specifically focused on mobile.

Bidding, budgeting and call to action can be tailored specifically to that call campaign, so you can manage your ROAS better.

 

Check out the full features in the Google AdWords Blog post: http://adwords.blogspot.com/2015/02/charge-up-your-phones-with-call-only.html

 

Learn more about this new call only campaign feature and all Google AdWords extensions at Adwords Optimization and Opportunities Handbook

By |2018-07-19T11:26:21+00:00March 2nd, 2015|Digital Advertising, Google Updates|

About the Author:

Stefanie is the charismatic co-founder of Pepper Gang and a seasoned entrepreneur. Her main goal is to create strategic partnerships that offer growth opportunities for both Pepper Gang and the companies we work with. When she isn't driving new business, Stefanie spends her time hiking with her dog Maxie and exploring this amazing city she calls home.