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How Your Mobile Strategy Needs to Change
How Your Mobile Strategy Needs to Change

With fewer people going into stores these days, mobile engagement is becoming increasingly more important. When people realize that they need something quickly, whether it be an item or just an answer, they turn to their phones to search for a solution. Google found that…

A Quick Lesson in SEO
A Quick Lesson in SEO

SEO, aka Search Engine Optimization, is what gets you to the top of Google’s list. The better optimized your website is, the closer to the top you will be. While it might take a while for you to become an SEO master, we have a…

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#PGNO: Monday Nights Were Made for BBall Bonding

The Super Bowl may be over, but that just means it’s time to dive into basketball! Last night the Gang headed over to the TD Garden to watch the Celtics take on the Atlanta Hawks. The night started with a pizza party at Pepper Gang…

Digital Marketing Checklist for Local Business
Digital Marketing Checklist for Local Business

It may not seem to be difficult to start a local business, but when it comes to attracting customers that really matter to your business, it’s not that easy. You need a strategic digital marketing plan that specifically focuses on targeting and appealing to potential…

New Marketing Analytics Data from Google
New Marketing Analytics Data from Google

In 2016 Econsultancy and Google came together to do research on mobile-first marketing to find out how leading marketers have been able to exceed their business goals. The decision cycle has become more complex as people are moving through multiple devices and channels during the process. Measuring…

The Way to Grab a Millennial’s Attention- Influencer Marketing
Why the Internet Is the Most Powerful Tool in Real Estate

We all know how much change is happening in the world. In fact, you can feel it everywhere, especially in the marketing world. From social media platforms being a much more successful advertising tool than your regular TV commercials, and even companies going completely digital, it’s changing…

The One Thing Your Business Might Be Missing
The One Thing Your Business Might Be Missing

It seems like with each passing day Americans become more and more skeptical of the media, with people looking for the truth and wanting to get straight to the point. Unfortunately, people have an inherent distrust of advertising. However, there is a new trend in…

Brand New Updates for Google+
Brand New Updates for Google+

Thanks to the Internet, it’s nearly impossible to find a person who doesn’t have some social presence. Even still, when speaking of social media platforms, Google+ is barely on the list. For example, how often will you hear your friend saying, “check out what I…

5 Social Media Mistakes Small Business should avoid
5 Social Media Mistakes Small Business should avoid

Social media marketing is probably the easiest way for small businesses to build and promote their brand. It seems impossible to find a business that’s not on social media; however, that doesn’t make social media the best marketing tool. Without strategies, you may not get…

Improve Your Business Now- Why Your Company Needs Its Own Blog Option 2
Improve Your Business Now: Why Your Company Needs Its Own Blog

The Merriam-Webster dictionary defines a blog as “a regular feature appearing as a part of an online publication that typically relates to a particular topic and consists of articles and personal commentary by one or more authors.” You probably keep up with a few blogs…

5 Things To Avoid While Live Streaming
5 Things To Avoid While Live Streaming

As we continue to emphasize the fact that video marketing is the current megatrend in the digital marketing world, it’s important to understand that live streaming is the kernel of this trend. Most social media channels, such as Facebook, Instagram, and Twitter, now have a…

Pepper Gang- Best Apps for Entrepreneurs
The Best Apps for Entrepreneurs

If your morning commute starts earlier than the sun rises, is spent wishing you had brought a second tumbler of coffee with you, it’s safe to say you probably don’t have time to sit and read a newspaper or even think about that after-work networking…

6-tools-to-monitor-your-brand-image-online
6 Tools to Monitor Your Brand Image Online

According to this Pew Research Center Survey, 73% of Americans go online on a daily basis. When it comes to online research for a certain product or service, people will not only look at the product description, but also customer reviews. If you think customer…

4-tips-for-targeting-multiple-locations-with-seo
4 Tips For Targeting Multiple Locations With SEO

It can seem unnecessary to reach out people outside the city if you’re running a local business. However, as your business keeps growing, you could consider expanding your business to other cities or even globally. In this case, you must know how to target local…

marketing-trends-to-inform-your-2017-marketing-plan
Marketing Trends to Inform Your 2017 Marketing Plan

As 2016 is about to end, developing a whole new marketing plan for the new year is a must. In case you’re wondering what should be included in the plan, we’ve picked 4 trends that we think are the most important to include in your…

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Google’s Venture into the World of Travel

When planning a vacation or business trip what is your first search? It’s likely that you are thinking of one of those travels sites that not only show you various flight options, but also gives you recommendations of places to stay. Soon that may no…

holiday-marketing-tips-for-retailers
Holiday Marketing Tips for Retailers

With all of the advances in the retail industry, the buyer’s journey has become infinitely more complicated. Consumers are bombarded with information overload, thus causing an increase in abandoned shopping carts. Having a well-developed marketing plan may not be enough to drive revenue this holiday…

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How to Take Advantage of #SmallBizSat

The weekend following Thanksgiving is known as one of the busiest shopping weekends of the   year. With Christmas and Hanukkah right around the corner ‘tis the season for presents. There’s Black Friday and Cyber Monday, and of course Small Business Saturday wedged in-between. If you’re…

5-boston-venues-to-host-incredible-events
5 Boston Venues to Host Incredible Events

If you’re running a business, you know hosting an event or a conference is a key way for you to discover and connect with existing and potential customers. Hosting an event is also a great way to engage with your team and show appreciation for…

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Could Google Dethrone Apple’s iPhone?

Although Apple’s iPhone series has been dominating the smartphone market for years, it doesn’t mean that they go unchallenged. Right after Apple released the latest iPhone 7, Google introduced their first smartphone – Pixel. Google aims to provide you the best Google experience, by bringing…

google-is-making-travel-less-stressful
Google Is Making Travel Less Stressful

Going somewhere to enjoy a vacation or just heading home to spend time with your family? It doesn’t matter where you’re headed, flying is often a stressful and tiresome experience. Finding the right flight and booking the perfect hotel for your trip can be extremely…

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Where to Stay: Boston’s Best Hotels for Business

It is no secret that Boston is one of the most historic cities in the United States. While walking around the city you can follow the Freedom Trail, visit America’s first University or see where a group of rowdy revolutionaries dumped some tea into the…