25 Jan Improve Your Business Now: Why Your Company Needs Its Own Blog
The Merriam-Webster dictionary defines a blog as “a regular feature appearing as a part of an online publication that typically relates to a particular topic and consists of articles and personal commentary by one or more authors.” You probably keep up with a few blogs that align with your interests and career, but have you ever thought about adding one to your business’ website? Although it may seem like a lot of work, trust us, it’ll be worth it.
Having a blog for your business has many positive outcomes. It is more than just another task for you and your team, it is a way to take your business to the next level. Here are just some of the benefits your company can gain by including a blog in its website.
Give Your Brand a Voice
With the limited amount of copy already on your website, it can be difficult to get the persona of your business across to your audience. With a blog you can present a certain tone of voice with each post, describe your company’s history and talk about its purpose.
Get Connected and Become Respected
Having a blog opens a door to closer interaction with your audience. Create blog posts based off of their suggestions, ask them to comment on each one, make sure to respond in a timely fashion and encourage feedback. Once you have done all of this, you will have established your brand as an authentic, reliable source. This will mean that current and potential clients alike will view you as an industry leader and come to you first with future questions or projects.
As we previously mentioned, this new venture is great for interacting with your target audience- but don’t let that be your only takeaway from this new connection. You can learn a lot about their patterns and habits by studying their analytics. With tools such as Google Analytics, discover where they are coming from and how long they are staying. From there, you can tweak and tailor your approach.
Enhance Your SEO and Attract Some New Viewers
If your company’s website never updates, your SEO is never going to improve. Because most web pages will stay they way they are for the most part, adding a blog will increase your website’s page index. The more blog posts, the more chance you have to show up in search engines, and the more traffic will be driven to your website.
Boost Your Social Media Presence and Add a Layer to Your Digital Marketing Strategy
Have your social media posts been uninspired lately? Well, this new increase in content can open up a whole new level of creativity. By posting about your articles you are adding more intriguing content to your page, while also driving traffic back to your website. Because of this you are now able to post more original work rather than things you would find on other websites. Finally, you are creating articles that others would be compelled to share on their own social media platforms, which is very similar to having them marketing for you!
Provide Updates and Get Noticed
In addition, a blog is a great way to share what is currently going on with your company. Provide a monthly look at what your company is presently producing, releasing or focusing on. It can serve as an informal press release of sorts! This also provides you with a chance for other bloggers to reach out for a comment or request an interview with you. Blogs are a great way to expose your business as well as build your network of connections!
Stay On Top of Your Game
If nothing else, starting a blog will make you an expert in your field. First, create a content calendar to hold yourself accountable for consistent posting. Then, sign up for Google Alerts on topics related to your industry. Finally, keep your eyes and ears peeled for new and interesting takes on standard subjects. People will be coming to you for updates and news in this area in no time!
As you can see, the benefits of creating a blog for your company are pretty much endless. If you are interested in bringing in new business and generating buzz around your brand, a blog is definitely the way to go.
For more information on content marketing and blogs contact the Pepper Gang Team!
Why Blog? The Benefits of Blogging for Business and Marketing: http://bit.ly/2koaD2q
19 Reasons Why Your Business Should Be Writing a Blog: http://bit.ly/2kesGoj
The Top 10 Benefits of Blogging on Your Website: http://bit.ly/2kemlJA