Made with love
Made with in Boston
Phone No
855.678.6929
 

PEPPER HUB

We say what's on our mind

dynamic-search-ads
Dynamic Search Ads By Google AdWords

Dynamic ads can shake up your digital marketing strategy Google has recently introduced new improvements and features to Dynamic Search Ads in Google AdWords. Dynamic Search Ads or DSA, as they call them, allow you to reach customers searching on Google. The dynamic part is…

Ignore: Things AdWords Agencies Tell You

If you are in the process of hiring, or are thinking of hiring an AdWords Agency, there’s a series of selling points that you’ll probably come across in many of their sales pitches. Some of these points are valid, but you should be aware of…

geo fencing
Pepper Talk| “Geo Fencing”- Target Any Location

What is geo fencing and why is it so important? Pepper Gang’s Director of Digital Advertising Oz Ahmad and Director of Business Development Stefanie Daneau are here to explain. In their latest Pepper Talk video they discuss the idea behind geo-fencing and why has become…

pepper-talk-multi-channel-marketing
Pepper Talk | Multi-Channel Marketing: Targeting For Success

The decision cycle is getting more complicated as people use multiple channels and devices to move through awareness and consideration to purchasing a product/service. However, digital advertising through Google allows you to reach potential customers on many channels (often called omnichannel). You can use these…

professional women
Empowering the Millennial Woman Through Higher Education

Millennial Women: Doing it All We always see advertisements for higher education that focus on someone juggling a job, their personal life and getting their degree. It resonates with viewers and tugs on their heartstrings, but there are other ways to reach people- specifically millennial…

How Your Mobile Strategy Needs to Change

With fewer people going into stores these days, mobile marketing engagement is becoming increasingly more important. When people realize that they need something quickly, whether it be an item or just an answer, they turn to their phones to search for a solution. Google found…

A Quick Lesson in SEO

SEO, aka Search Engine Optimization, is what gets you to the top of Google’s list. The better optimized your website is, the closer to the top you will be. While it might take a while for you to become an SEO master, we have a…

#PGNO: Monday Nights Were Made for BBall Bonding

The Super Bowl may be over, but that just means it’s time to dive into basketball! Last night the Gang headed over to the TD Garden to watch the Celtics take on the Atlanta Hawks. The night started with a pizza party at Pepper Gang…

Digital Marketing Checklist for Local Business
Digital Marketing Checklist for Local Business

It may not seem to be difficult to start a local business, but when it comes to attracting customers that really matter to your business, it’s not that easy. You need a strategic digital marketing plan that specifically focuses on targeting and appealing to potential…

New Marketing Analytics Data from Google

In 2016 Econsultancy and Google came together to do research on mobile-first marketing to find out how leading marketers have been able to exceed their business goals. The decision cycle has become more complex as people are moving through multiple devices and channels during the process. Measuring…

Why the Internet Is the Most Powerful Tool in Real Estate

We all know how much change is happening in the world. In fact, you can feel it everywhere, especially in the marketing world. From social media platforms being a much more successful advertising tool than your regular TV commercials, and even companies going completely digital, it’s changing…

The One Thing Your Business Might Be Missing

It seems like with each passing day Americans become more and more skeptical of the media, with people looking for the truth and wanting to get straight to the point. Unfortunately, people have an inherent distrust of advertising. However, there is a new trend in…

Brand New Updates for Google+
Brand New Updates for Google+

Thanks to the Internet, it’s nearly impossible to find a person who doesn’t have some social presence. Even still, when speaking of social media platforms, Google+ is barely on the list. For example, how often will you hear your friend saying, “check out what I…

5 Social Media Mistakes Small Business should avoid
5 Social Media Mistakes Small Business Should Avoid

Social media marketing is probably the easiest way for small businesses to build and promote their brand. It seems impossible to find a business that’s not on social media; however, that doesn’t make social media the best marketing tool. Without strategies, you may not get…

Improve Your Business Now: Why Your Company Needs Its Own Blog

The Merriam-Webster dictionary defines a blog as “a regular feature appearing as a part of an online publication that typically relates to a particular topic and consists of articles and personal commentary by one or more authors.” You probably keep up with a few blogs…

5 Things To Avoid While Live Streaming
5 Things To Avoid While Live Streaming

As we continue to emphasize the fact that video marketing is the current megatrend in the digital marketing world, it’s important to understand that live streaming is the kernel of this trend. Most social media channels, such as Facebook, Instagram, and Twitter, now have a…

The Best Apps for Entrepreneurs

If your morning commute starts earlier than the sun rises, is spent wishing you had brought a second tumbler of coffee with you, it’s safe to say you probably don’t have time to sit and read a newspaper or even think about that after-work networking…

6 Tools to Monitor Your Brand Image Online

According to this Pew Research Center Survey, 73% of Americans go online on a daily basis. When it comes to online research for a certain product or service, people will not only look at the product description, but also customer reviews. If you think customer…

4-tips-for-targeting-multiple-locations-with-seo
4 Tips For Targeting Multiple Locations With SEO

It can seem unnecessary to reach out people outside the city if you’re running a local business. However, as your business keeps growing, you could consider expanding your business to other cities or even globally. In this case, you must know how to target local…

marketing-trends-to-inform-your-2017-marketing-plan
Marketing Trends to Inform Your 2017 Marketing Plan

As 2016 is about to end, developing a whole new marketing plan for the new year is a must. In case you’re wondering what should be included in the plan, we’ve picked 4 trends that we think are the most important to include in your…

Google’s Venture into the World of Travel

When planning a vacation or business trip what is your first search? It’s likely that you are thinking of one of those travels sites. You know the ones, they show you various flight options, in addition to recommendations of where to stay. Soon that may…

Holiday Marketing Tips for Retailers

With all of the advances in the retail industry, the buyer’s journey has become infinitely more complicated. Consumers are bombarded with information overload, thus causing an increase in abandoned shopping carts. Having a well-developed marketing plan may not be enough to drive revenue this holiday…

How to Take Advantage of #SmallBizSat

The weekend following Thanksgiving is no doubt the busiest shopping weekends of the year. With Christmas and Hanukkah right around the corner ‘tis the season for presents. There’s crowd favorites Black Friday and Cyber Monday. But, most noteworthy for entrepreneurs, is Small Business Saturday. If you’re…